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Paid Social Media Marketing: Campaign Concepts Flashcards | StudBud
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Paid Social Media Marketing: Campaign Concepts
Paid Social Media Marketing: Campaign Concepts
10 terms
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StudBud Administration
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17 plays
Test your campaign concepts knowledge!
Flashcards
10 cards
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Practice quiz
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Host live
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Questions
10
Answers
1
Which of these is not a type of social media campaign objective?
Lead generation
Awareness
Site dwell time
Site traffic
2
Sign-ups and app downloads sit under which type of KPI?
Purchase KPI’s
Brand Affinity KPI’s
Awareness KPI’s
Lead Generation KPI’s
3
Which of these is not best practice for cross-platform integrated campaigns
Always use video
Don’t use the exact same creative across all platforms
Ensure posts are trackable
Make creative look like ‘matching luggage’ (same campaign)
4
Which of these is not best practice for social media campaigns?
Less than 4 Creative Variations
Upfront, clear branding
Define your target audience
Design for mobile first
5
Social engagements, followers, views, sign-ups and app downloads all sit under which KPI?
Purchase KPI’s
Brand Affinity KPI’s
Site Traffic KPI’s
Lead Generation KPI’s
6
True or false? You should change creative frequently to avoid fatigue
True
False
7
You should set social media goals that align with....
Individual Goals
Company Goals
Team Goals
Offline Goals
8
True or False? Likes, comments and shares are vanity metrics and not key metrics
False
True
9
Which of these is not part of building a social media marketing campaign?
Set ETAs (timing estimates)
Develop tactics in to over-arching goals
Assign Tasks
Prioritize your plan (most impactful goals prioritized)
10
What types of metrics is Google Analytics useful for?
Analyzing social platform activity
Community management
Post scheduling and analytics
Website traffic and performance
