Consumer Resource Vocabulary

A symbol or other design adopted by an organization to identify its products

Form of collusion; purpose is to coordinate pricing for mutual benefits of sellers

Persuades us to buy product by promising to give something else like coupon/discount/free gift

Ensures food is safe, wholesome &sanitary; drugs/medical devices/ cosmetics are safe

Activities that are performed in exchange for payment

Federal dept. responsible for farming, agriculture, and food policy

State by state law that establishes rights of a consumer who has purchased defective items

A person or household who buys or uses goods/ services for their own use

A duty consumers accept to ensure their own safety and protection

Economic policies that place emphasis on consumption

Implies that people just like you use the product

Reports to consumers on the reliability of businesses

Product's name or catch phrase is repeated over and over

Uses a celebrity or famous person to encourage you to buy a product

Protects natural resources

Money or other benefits that a consumer receives as fair compensation for a company's mistake

Makes you feel like you need to buy the product right away

Appeals to vanity, "smart, popular, rich people buy the product"

Practices that eliminate competition through secret agreements, limiting consumer's choice

Items that are produces and sold for use/ purchase by people

Division of the FTC designed to protect consumers AGAINST unfair and deceptive practices

Using research or other data to make the product appear better than others

Claims to power that can be used to protect yourself when purchasing goods or services

A particular group of consumers at which a product or service aimed

How a consumer can correctly identify a particular product/service by viewing logo,slogan,ad

Helps ensure that consumers have a large selection of all kinds of goods and services

Wants to sell goods or perform services for payment

Comparing one product to another saying it's weaker or inferior in quality or taste

Established to promote consumer protection&eliminate harmful anticompetitive business practices

Wants to obtain goods and services at a fair price

A short and memorable phrase used in advertising

When your personal info is stolen&used to gain access to your money or commit other crimes

Appeals to people's fears, joys, sense of nostalgia, etc.

Join the crowd, everyone is doing it/ buying it