MEDIA and INFORMATION LITERACY

The art of persuasion that is intended to make consumers believe, accept or approve something.

Kopiko Cafe Blanca's latest advertisement is an example of what type of propaganda

It enhances students' critical thinking and ability to adapt social change regardless of mode, medium and literacy rate.

Heartstrings or Emotional appeal usually has nothing to do with the product

The relationship of the Golden Triangle of Media is delicate, one do not change or accede to other aspects.

'Understanding of the process of mass communication' is the 3rd Fundamental Element of Media Literacy(FEML)

What type of propaganda is shown in the picture?

'Awareness of the impact of media' is the 1st Fundamental Elements of Media Literacy(FEML)

'Black Lives Matter' advocacy in America is one of the Roles of Traditional and New Media (internet and social media)

Airs multimedia content through radio frequencies, this consist of programs produced by TV Networks and Radio Stations.

It brands the product as for the elite, or not for everyone. It is the total opposite of Plain Folks.

Messages distributed by electronic means from one computer to one or more recipients via a network

A method of communication that involves the dissemination of the printed words

It is the coming together of different equipment and tools for producing and distributing news and information

Context, Techniques, Authorship, Purpose, Economics, Impact Response, Interpretation, Context, Credibility

Emotions are triggered in this technique, uses images or stories that elicit strong emotional responses from viewers

EDSA (People Power Revolution) is one of the democratic movement in society (radio broadcast)

Act or process of using words, sound, signs or behavior to express or exchange ideas, thoughts, feelings, or information

Uses wireless transmission and reception of electric impulses by means of electromagnetic waves converted into sound

Changes in framework of producing something and is brought about by many factors; users need technology and availability

Fictional and Non-Fictional are the two types of a Book as Traditional Information Source

The era which is divided into two ages Stone Age and Metal Age

Reflectively and critically think on what has been read, seen, or experienced

Uses symbols, images and quotes with meaning in hopes of transferring those to the product/person/idea being promoted

What are the four ages of Media?

Transistor, sensors, & microchips refers to an object that has electronic components which will function once connected

A software system that links topics on screen to related information and graphics which are accessed by point and click

It is important that both ends have the same level of understanding in terms of the five factors.

A set of concepts involving the usual and most widely used form of communication both in verbal and non-verbal.

'Media and media messages can influence beliefs, attitudes, values, and behaviors' is in what part if lesson 1:part2?

Ability to recognize when information is needed to locate, evaluate and effectively use this info. in various formats

Propaganda is information which is biased or leading in nature to promote a cause or POV

A recommendation from a celebrity or a known personality, which is promoted to be user of a product being endorsed

Similar to Transfer, uses words with positive or negative connotations to attach already implied meaning to the products

A set of rules people on the online community follow as code of good behavior or good conduct.

Journalists, editors, photographers, designers, researchers, and technical staffs are the people behind media industry

Channel is important like the msg and medium will directly affect the msg being transmitted if not properly considered.

Age when Telegraphs was first used

Most important invention in Electronic Age

Media upgrades and develop based on People's Needs, Technology Development, and Available Resources

Propaganda introduces relevant information/proved evidence or twisting facts to serve a particular message

Morse Code is a system of communication that uses short and long sounds encoded as dots and dashes

A program capable of searching documents, links, websites on the internet using specific keywords

Represents the process of communication in its simplest form, the sender, message, channel and receiver.

The ability to read, analyze, evaluate and produce communication in a variety of media forms.

The relation of the Golden Triangle of Media is dynamic, each aspect changes and affects each of them in the process

Promotes that 'everyone is using this product and so should you.'

Communication does not begin when one person starts speaking, but it does when a person responds to the surroundings.

In 1700-1930 textile, paper products, chemical products, electronic parts were used in mass printing to disseminate info

Two other ways of communication in Prehistoric Age

'Understanding of media content as a text that provides insight into our culture and our lives' is the 4th (FEML)

Messages received will differ in meaning because of the various frameworks of individuals. Emphasizes translation of msg

Traditional and New Media are the two eras being related in Lesson 2

The two types of Rock Art are Pictographs and Petroglyphs

Used in the early days of media , print media usually one way, linear or through broadcast media.

A telecommunication medium used for transmitting moving images in monochrome/B&W or colored in 2 or 3D and sound

Accuracy isn't important and organizations do not seek audience feedback or conduct audience analysis research (one-way)

Osgood Schramm's Model is also known as the Reception Model

Access indicates the knowledge where to find these forms of media

Guided and misguided are the two type of transmission media

Portrays people as regular folk like you to establish connections and relate to them

It describes the type of physical system used to carry a communication signal from one system to another

There is no difference between webpages and websites

Each can't be used in different circumstances to evaluate media.

'Strategies for analyzing and discussing media messages' is the 4th Fundamental Elements of Media Literacy(FEML)

Media forms that rely solely on computers and mobile devices for distribution.

Propaganda manipulates and diverts you from logical analysis of issues

Propaganda attacks the person, suppresses evidence that support its cause

Uses tactics to instill fear and utilizes exaggeration to convince the consumers. Often uses slippery slope fallacy

Propaganda relies on emotion instead of logical evidence

The process of communication is complex and basic at the same time.

There are only 2 basic types of communication verbal and non-verbal.

A political campaign is an example of Plain Folks

It is a visual art form to stimulate or trigger experiences that communicate ideas, stories, perceptions, or atmosphere

Ability to use technology, communication tools or networks to locate, evaluate, use and create info in various formats.

It often use statistical data to bolster their message, but mostly misinterpreted due to unspecified data.

Propaganda is intended to DECEIVE and BRAINWASH

There are eight Types of Print Media

________, experience, and explore the pleasures of media text, and how these are realized through the language of media.

One model is comprehensive and perfect

It is an independent part of a website that contains links to other webpages in the website

Megan Young as Security Bank's endorser is an example of Snob Appeal

'The ability to ACCESS, ANALYZE, and RESPOND to a range of MEDIA' is the definition of _________ in Lesson 3

Propaganda is a false or exaggerated ideas of statements to convince people of a certain message

Ten Levels of Intimacy may involve a concept called Mediated Communication or the interference/involvement of technology

Time before the existence of written or recorded history when people couldn't write.

Each model has an emphasis on their view of communication.

 Two dimensions was proposed in the process of communication, Perceptual Dimension and Means and Control Dimension.

It was adopted from advertising when mass comm became popular and has been used to refer any mode of communication

What are the 3 C's of Media Convergence?