Advertising Review #1

Question 1

What Advertising Technique: Express a brand's views on (for or against) controversial issues?

Accepted Answer

Advocacy Advertising

Question 2

Using Statistics, research, and data to make a product appear to be better than its competitors

Accepted Answer

Facts & Figures

Question 3

What Advertising Technique?

Accepted Answer

Sex Appeal

Question 4

What Advertising Technique: Tout the major benefits of a specific product or service?

Accepted Answer

Product Advertising

Question 5

Using a person's attractiveness, body, and desire to be wanted to influence them to buy product

Accepted Answer

Sex Appeal

Question 6

Who is responsible for this?

Accepted Answer

Oprah, Your Eye Doctor, Cats, The Illuminati

Question 7

What Advertising Technique

Accepted Answer

Magic Ingredient

Question 8

What Advertising Technique

Accepted Answer

Competitive Advertising

Question 9

Asking a question without expecting an answer since the answer itself is extremely obvious

Accepted Answer

Rhetorical Questioning

Question 10

What Advertising Technique?

Accepted Answer

Testimonial

Question 11

What Advertising Technique?

Accepted Answer

Snob Appeal, Sex Appeal

Question 12

What Advertising Technique?

Accepted Answer

Plain Folk

Question 13

Placing fleeting/hidden images in an advertisement's content to advertise to unconscious mind

Accepted Answer

Subliminal

Question 14

Entertaining customers, giving them a reason to laugh, creating a positive association w/ brand

Accepted Answer

Wit & Humor

Question 15

Gaining the customers attention by puzzling and perplexing them

Accepted Answer

Confusion

Question 16

What Advertising Technique

Accepted Answer

Repetition

Question 17

What Advertising Technique

Accepted Answer

Rhetorical Question

Question 18

Suggests that using a product makes the customer part of an elite group w/ luxurious/glam life

Accepted Answer

Snob Appeal

Question 19

Paid public attention, usually for the purpose of selling products, services, or brands...

Accepted Answer

Advertising

Question 20

What Advertising Technique

Accepted Answer

Glittering Generality

Question 21

What Advertising Technique: Stimulate initial demand for a new product, service or brand?

Accepted Answer

Pioneering Advertising

Question 22

What Advertising Technique

Accepted Answer

Personification

Question 23

Phrases and slogans with positive meanings to suggest product users adapt these characteristics

Accepted Answer

Transfer

Question 24

What Advertising Technique?

Accepted Answer

Confusion

Question 25

What Advertising Technique?

Accepted Answer

Wit & Humor

Question 26

What Advertising Technique?

Accepted Answer

Personification

Question 27

Giving human characteristics and qualities to animals or lifeless objects

Accepted Answer

Personification

Question 28

Repeating the same message over and over in order to build product and brand awareness

Accepted Answer

Repetition

Question 29

Using and expert, celebrity or famous person's endorsement to sell a product, service, or brand

Accepted Answer

Testimonial

Question 30

What Advertising Technique?

Accepted Answer

Product

Question 31

Suggesting that the components of a product are exceptionally good

Accepted Answer

Magic Ingredient

Question 32

Make your product or service look superior in a side-by-side comparison to competition?

Accepted Answer

Competitive Advertising

Question 33

Exploits the desire of most people to join the crowd so they don't get left out

Accepted Answer

Bandwagon

Question 34

Using words and images that carry a positive and appealing feeling for everyone

Accepted Answer

Glittering Generality

Question 35

Suggesting that a product is of good value for ordinary people.

Accepted Answer

Plain Folks

Question 36

What Advertising Technique: Create a favorable image for the brand as a whole/brand reputation?

Accepted Answer

Institutional Advertising

Question 37

What Advertising Technique

Accepted Answer

Advocacy Advertising

Question 38

Using a person's feelings and senses to sell a product, service or brand

Accepted Answer

Emotional

Advertising Review #1

Questions 38

Advertising Review #1

Questions 38