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SWOT analysis is a diagnostic tool. What elements are this tool based on?

Marketing strategy in which a firm sells different segments and offers different product is classified as:

Marketing Strategy - Quiz 4

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Questions 5

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1
Marketing strategy in which a firm sells different segments and offers different product is classified as:
differentiatedmarketing
nichemarketing
individual marketing
massmarketing
2
SWOT analysis is a diagnostic tool. What elements are this tool based on?
Strengths, Will, Opportunities, Thoughts
Sustainability, Weaknesses, Objectives, Threats
Sustainability, Will, Objectives, Thoughts
Strengths, Weaknesses, Opportunities, Threats
3
What should be the end result of a successful positioning strategy?
Theselection of the key market segment(s) which a company should target
The decision to build, hold, harvest or divest a product line or SBU
The creation of a customer-focused value proposition
None of theabove
4
_____ is the father of Modern Marketing
PhilipKotler
LesterWunderman
AbrahamMaslow
PeterDrucker
5
The term marketing refers to _______
A philosophy that stresses customer value and satisfaction
A newproduct needs ideas, Developments, concepts and improvements
Sales Planning, Strategy and Implementation
Advertising,Sales Promotion, Publicity and Public Relational activities