INPR5111 LU 1 AND 2

Which of the following is NOT a category of events in PR?A.

Which of the following is a pillar of Corporate Social Responsibility?

Public Relations refers only to communication with the media.

Media liaison is a key PR technique involving journalists and broadcasters.

Good PR ensures the organisation is always seen positively by everyone.

A media release should be vague to allow journalists to interpret the story.

The term “public” in PR refers to any group of people with a shared interest.

PR and Advertising are exactly the same and serve the same function.

Issues management is a reactive process only used after a crisis.

Which news value relates to how close an event is to the audience?

PRISA was established in 1957 to represent PR professionals in Southern Africa.

Public relations is the management of communication between a company and its stakeholders.

What is the correct order for the event management process?

What type of news includes updates on matches and tournaments?

Sponsorship involves financial or in-kind support in exchange for visibility.

Publications such as newsletters and annual reports are PR techniques.

Editing is not part of a PRP’s writing duties.

Which type of crisis includes natural disasters like floods and earthquakes?

Corporate identity includes the logo, font, and colours of an organisation.

What is one of the benefits of CSR for a company?

Which phase is the first in the event management process?

Which of these is an example of ethical responsibility?

Lobbying focuses on building relationships with customers to sell products.

What drink option means guests must pay for their own drinks?

Which of these is not a technique of PR?