What is product placement?

A product appears in a movie or TV show.

How could you identify a story appeal?

It features a scenario about the product.

What is "target audience"?

The intended audience of an advertisement

What is found in a celebrity appeal?

A famous person using or talking about the product.

Why might an advertiser use the color blue in an advertisement?

Because it creates a peaceful mood.

What is co-promotion?

Two products are advertised together.

What is perceived value?

What you imagine the product could do.

What the product actually is or does.

What is the definition of a celebrity appeal?

A celebrity is shown using or promoting a product.

What is found in a factual appeal?

Facts and statistics about the product.

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Advertising Appeals

18 termsStudBud Administration159 plays

A Quiz to review Advertising Appeals for the English 9 Media Literacy unit.

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Questions 18

Answers

1
What is found in a humor appeal?
A scenario featuring the product.
A celebrity promoting a product.
Jokes and situational comedy.
Facts and statistics about the product.
2
A commercial asks, "Wouldn't you rather drive a Honda?" This is an example of which type of claim?
Rhetorical question claim
Scientific claim
Weasel word claim
Factual claim
3
A commercial claims that a product will leave your bathroom "virtually germ free." This is an example of a
Scientific claim
Weasel word claim
Rhetorical question claim
Factual claim
4
A commercial that features a famous person describing a product's features contains
Factual and story appeals
Celebrity and humor appeals
Factual and character appeals
Celebrity and factual appeals
5
What is product placement?
Two products are advertised together.
A product is advertised in a school.
A product appears in a movie or TV show.
The company develops a character to pitch its product.
6
How could you identify a story appeal?
It includes facts and statistics about the product.
It includes a character developed by the company.
It features a scenario about the product.
It shows a celebrity using the product.
7
The Evian commercial claims that the product will "support your youth." This is an example of which type of claim?
Rhetorical question claim
Scientific claim
Vague claim
Weasel word claim
8
What is "target audience"?
A group at the movie theater
A group at the Target store selling merchandise
Kids in a play
The intended audience of an advertisement
9
A commercial that features an animated animal mascot telling jokes would contain
Character and humor appeals
Celebrity and humor appeals
Story and celebrity appeals
Character and story appeals
10
What is found in a celebrity appeal?
Facts and statistics about the product.
Situational comedy and jokes.
A scenario featuring the product.
A famous person using or talking about the product.
11
Why might an advertiser use the color blue in an advertisement?
Because it is a factual appeal.
Because it is co-promotion.
Because it shows the real value of the product.
Because it creates a peaceful mood.
12
What is co-promotion?
An appeal that relies on facts and features of the product.
Two products are advertised together.
A product appears in a movie.
Promotion based on brain studies.
13
A product claims it will make your home 33% cleaner. This is an example of which type of claim?
Weasel word claim
Rhetorical question claim
Vague claim
Scientific claim
14
What is perceived value?
What people think of the product.
What you imagine the product could do.
What the product is or does.
Lies about what the product can do.
15
What is real value?
What people really think of it.
What the product actually is or does.
Lies about what the product does.
What you imagine the product could do.
16
What is the definition of a celebrity appeal?
The advertisement includes jokes.
The audience is given facts and statistics about a product.
The company develops a character to promote its product.
A celebrity is shown using or promoting a product.
17
A commercial that features a funny scenario about the product contains
Story and humor appeals
Character and celebrity appeals
Character and humor appeals
Celebrity and story appeals
18
What is found in a factual appeal?
A scenario featuring the product.
Jokes and situational comedy.
A celebrity promoting the product.
Facts and statistics about the product.

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