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Marketing/Negotiation review Flashcards | StudBud

Explore/Marketing/Negotiation review

Marketing/Negotiation review

10 terms·StudBud Administration·20 plays

A Quiz to review Marketing and Negotiating concepts and vocabulary

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Questions 10

Answers

1
A "Gucci" watch is positioned at the:
In the slow end of the market for watches.
At the low end of the market for watches.
At the middle end of the market for watches.
At the high end of the market for watches.
2
Which word does not refer to "The Four C's of Marketing" :
Communications
Cost to the Customer
Customization
Customer Value
3
Which word is not a pricing strategy?
loss leader
discounting
penetration
They are all pricing strategies
4
Another word for a "Bargaining Chip" is:
A counter offer
a query
A concession
A tactic
5
Which word is NOT an element of Promotion?
They are all elements of "Promotion"
Public Relations
Personal Selling
Advertising
6
Market segmentation:
All of the above
divides a market into groups of potential customers.
uses demographics to study potential customers.
is used to add product dimension.
7
S.W.O.T. means:
Strengths, Weakness, Ongoing, Target Market
Strengths, Weaknesses, Opportunities, Threats
Strengths, Weaknesses, Opportunities, Target Market
None of the above
8
The 4 p's of Marketing refer to:
All of the Above
The Marketing Mix
Marketing Strategy
Price, Product, Promotion & Place
9
Differentiation is the tool marketers use to:
All of the above
Used for positioning
Used to create a USP
make products stand out in the market place.
10
Getting to "yes" involves:
using a Good Cop/Bad Cop tactic
a zero sum game
using a decoy
A win-win strategy