The Power of Persuasion (Pre Unit)

Uses flattery to win people over

Takes advantage of people's desire to be part of a group or to be popular

Consists of a claim, or position on an issue or problem, supported by reasons and evidence

Correct reasoning backed by reasons and evidence

Position on an issue or problem

Rely on facts and evidence to support a claim

A broad conclusion using all-or-nothing words like all, every, always, never

Questions that have an obvious answer

Statements that are unclear

Does not rely on facts and evidence

The use of loaded words to create negative feelings about a person,group,or thing

The main point the writer wants to get across to his or her readers

Messages that produce strong feelings, such as pity or fear

The assumption that one event caused another because it occured earlier in time

Reasons that say the same thing over and over again using different words

Flawed thinking

Mistaken ways of reasoning

Presents a narrow, fixed idea about all the members of a certain group

Relies on words with strongly positive or negative associations

A recommendation made by someone who is well-known but not necessarily an authority

References to people who are experts on a subject

Sends the message that something is valuable becuase only "special" people appreciate it

Makes people feel as if their safety, security or health is in danger

A conclusion drawn from too little evidence

Relies on the backing of a celebrity, an expert, or a satisfied customer

Taps into people's desire to belong to a group