Unit 1 Quiz

1.02 Which of the following effects of sports marketing benefits society?

1.05 Many fans attending a sporting event are motivated by the game's __________ value.

1.02 Athletes, spectators, and a facility are all a part of a:

Which is not an example of Sales promotion:

How do sports marketers “sell” their team?

1.06 The main benefit of being a licensor is

1.04 How are sports and events a combo of goods and services?

1.01 What is not Sports/entertainment marketing

1.06 What might a sports organization offer a business to encourage them to sponsor an event

1.06 The basis for the licensing process is

1.06 Which of the following is true about using celebrity sport figures to endorse products:

1.02 What is an example of a private event?

1.06 What are royalties?

1.10 Brand recognition is only effective when there is no logo

1.05 Which is an example of a celebrity endorsing an event simply by being associated with it?

1.01 Are all athletic events paid for

1.04 How can poor branding ruin an organization?

1.03 What is Event Marketing:

1.01 A unique characteristic of the sport industry is that it seeks to attract markets that…

1.03 What is Entertainment Marketing:

1.02 Sporting goods can be defined as:

1.05 A reason that large businesses purchase naming rights to a new facility is for:

1.06 What must a celebrity endorsement always reflect?

1.02 Which of the following is not a perishable item:

1.10 Logos have to be:

1.06A reason companies consider the benefits before hiring a celebrity endorser is because it's

1.04 Will inconsistency cause a team or entertainer to lose money and fans over time?

1.05 Which of these is not a buying motive

1.01 Collegiate athletes are paid as much as professional

1.04 How are demographics used in sports marketing?

1.01 Which of the following is not a professional team

1.06 If an endorsement features a celebrity wearing a watch, then the celebrity must be

1.01 Are health clubs considered part of sport segments

Which is not a form of Advertising:

1.07 The relationship between a sponsor and a sport/event entity is often described as a

1.01 Which of the following is not recreation

1.04 What is product service management for sports/entertainment marketing?

1.07 Proper exploitation of sport/event sponsorships encourages

1.05 A sports spa and gym is an example of a

1.06 The fee a licensee pays up front to use trademarked property is called a(n)

1.04 How does perishability affect sports and entertainment marketing?

1.04 How does a team use target markets?

1.05 One of the features of sports events such as football games is that they are:

1,06 Which of the following is an example of branded merchandise:

What is Merchandising?

1.05 What is a celebrity who is paid to use a product and discuss its effectiveness giving?

1.04 Why is brand loyalty an important part of branding?

If terms of the sponsorship proposal are not acceptable, a business may try to __________ them.

1.05 Why does Sarah go to the gym to maintain a healthy lifestyle and catch up with friends?

1.02 Which of the following involves unorganized participants?

1.05 What is a benefit that is implied but not clearly stated?

1.05 Which of the following is one of the main features of a sport product:

1.02 What are businesses that pay to associate their names with a sporting event called?

1.01 Core benefits to customers who purchase sport products include entertainment, health, and

1.02 What is the process of planning and executing sports ideas, goods and services?

1.01 Which of the following is bad for marketing

1.02 What is designing or developing a live themed activity, occasion, display or event?

1.04 What is the biggest part of branding for a sports team?

1.01 What is usually is a characteristic of the sport/event industry

1.03 What is Sports Marketing:

1.02 What is an example of an intangible product?