A "testimonial" definition:

Endorsement from a famous person

A definition of "card stacking" is

Exaggerates the positive facts and hides the negative information

Which of the following is an example of "plain folks"?

The president of the United States eating mac and cheese

A definition of "misuse of statistics":

Statistics are based on a falsehood or half truths

A definition of "glittering generalities"

Vague phrase that's used to evoke positive feelings not to convey info

A definition of "bandwagon":

Everyone is doing it, and you should too!

A definition of "transfer":

Good/bad feelings, transferred to the person for whom the product is meant

A defintion of "plain folks"

Product is used by everyday, ordinary people

An example of "snob appeal":

A perfume ad that features a woman dressed in expensive clothes and jewels

Example of "name calling":

Calling some one a tree hugger, Calling someone a Karen

studbud

Propaganda Quiz

20 termsStudBud Administration57 plays

Imported from external platform

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
LeBron James saying that he uses Brand A vitamin supplements to stay healthy is an example of a "testimonial?"
False
True
2
A "testimonial" definition:
Appeals to an "snobby" audience
Everyone is doing it, and you should too!
Endorsement from a famous person
Elicit an emotional response
3
A definition of "card stacking" is
Exaggerates the positive facts and hides the negative information
An ad implies that the product is used by a modest or ordinary person
Negative feeling or words that are used to create an unfavorable impression
An endoresement by a sports figure, influencer, or other celebrity
4
Which of the following is an example of "plain folks"?
A couple with matching Ferrarris
A billionaire sitting on his 450 million dollar yacht
The president of the United States eating mac and cheese
A celebrity dripping in dimaonds
5
A definition of "snob appeal": appeals to an audience with snobby tastes
True
False
6
A definition of "misuse of statistics":
Statistics are based on a falsehood or half truths
A famous person endorses a product
A product is exclusve or appeals to snobby people
Phrases that are empty but elicit an emotional respnse
7
A definition of "glittering generalities"
Vague phrase that's used to evoke positive feelings not to convey info
Phrase that makes you feel patriotic
An ad in which Michael Jordan sells shoes
A phrase that shows how exclusive or hard to get a product is
8
A definition of "bandwagon":
The product is exclusive or for people who are snobby
Words that elicit an emotional response
Everyone is doing it, and you should too!
Product is designed for everyday people
9
A definition of "patriotic appeal": An appeal to your dislike of a certain political party
False
True
10
"Name calling" is positive words used to create a favorable impression
True
False
11
An example of a "glittering generality" is: I'm Lovin' It (McDonald's fast food)
True
False
12
A definition of "transfer":
The ad appeals to your love of your country
Good/bad feelings, transferred to the person for whom the product is meant
The producat has an endoresement form a famous influencer
The ad uses statistics that are wrong or half truths
13
Example of "transfer": ad for aspirin with a seal from the American Medical Association on the screen
True
False
14
"Of course the war in Iraq is justified! Support our troops!" is an example of Patriotic appeal
True
False
15
"Be the first on your block", "Act Now!" is an example of
Patriotic appeal
Bandwagon
Plain folks
Testimonial
16
A defintion of "plain folks"
Product is made and used by proud Americans
Product is exclusive and used by snobby people
Product is used by everyday, ordinary people
Product is recommended by a celebrity
17
An example of "snob appeal":
A family of four waling into Walmart
A dog and a man walking along a beach
A girl in overall miling a cow
A perfume ad that features a woman dressed in expensive clothes and jewels
18
Example of "card stacking": a snack food is loaded with sugar, the commercial may boast that the product is low in fat
False
True
19
Example of "name calling":
Calling some one a tree hugger
A famous cometics influencer showing their favorite eyeshadow
Calling someone a Karen
Misusing statistics to suggest that your drain cleaner is powerful
20
“More than 80% of Dentists recommend Colgate” is an example of
Snob appeal
Bandwagon
Plain folks
Misuse of statistics

Propaganda Quiz Flashcards | StudBud