Final Project Test

Question 1

Main goal of business intelligence is:deliver accurate real-time information to decision makers

Accepted Answer

True

Question 2

How advertising can generate revenues in the e-commerce?

Accepted Answer

From advertisers in exchange for advertisements.

Question 3

78.6% of sales people using social media to sell outperformed those who weren’t using it (2013)

Accepted Answer

True

Question 4

Social network marketing:

Accepted Answer

All of the above are correct.

Question 5

The type of IS when being Senior Manager is Executive Information System:

Accepted Answer

True

Question 6

Ethics are principles that individuals use to make choices to guide their behaviors.

Accepted Answer

True

Question 7

What of the above it not an e-commerce business model?

Accepted Answer

Franchise.

Question 8

Basics concepts for ethical analysis:

Accepted Answer

Responsibility, accountability, liability and due process.

Question 9

The __________ is used during ETL process to store intermediate results of processing.

Accepted Answer

Staging area

Question 10

What of the following technologies support KM?

Accepted Answer

All of the above are correct.

Question 11

Investing in information technology does not guarantee good returns:

Accepted Answer

True

Question 12

E-commerce is the use of videogames to transact business.

Accepted Answer

False

Question 13

What is knowledge sharing?

Accepted Answer

Explicit or tacit knowledge is communicated to others.

Question 14

Benefits of using CRM

Accepted Answer

All of the above are correct.

Question 15

Complementary assets include:

Accepted Answer

Organizational assets, managerial assets and social assets

Question 16

Which of the following is a primary activity in the value chain?

Accepted Answer

Marketing and Sales

Question 17

___ are small text files deposited on a computer hard drive when a user visit web sites.

Accepted Answer

Cookies.

Question 18

The ethical analysis consists on 3 steps.

Accepted Answer

False

Question 19

Technologies supporting direction include experts’ knowledge and troubleshooting systems.

Accepted Answer

True

Question 20

Indirect costs of change may include:

Accepted Answer

Negative impacts on customers.

Question 21

Knowl. Manag.: identifying, capturing, evaluating, retrieving and sharing information resources

Accepted Answer

True

Question 22

The balanced scorecards (BSC) measures outcomes in two dimensions: financial and customer:

Accepted Answer

False

Question 23

Telecommunications platforms: all disciplines related to managing data as valuable resource.

Accepted Answer

False

Question 24

Deep Packet Inspection examines data and sorts out low priority online material.

Accepted Answer

True

Question 25

Which are the features of Internet and Web as commercial?

Accepted Answer

All of the above are correct.

Question 26

Information technology enhances business processes by:

Accepted Answer

A & B are correct.

Question 27

Golden rule is one of the ethical principles.

Accepted Answer

True

Question 28

E-commerece is meant to be buying and selling goods and services through Internet

Accepted Answer

True

Question 29

Programs install themselves on computers to monitor user Web surfing and serve up advertising:

Accepted Answer

Spyware.

Question 30

TCO: estimate of total costs of goods, services or construction over the whole of their life.

Accepted Answer

True

Question 31

Operational excellence consists on improvements of efficiency to attain higher profitability:

Accepted Answer

True

Question 32

A business gets competitive advantage doing activities worse than competitors or at lower cost.

Accepted Answer

False

Question 33

Definition of Cyberterrorism and Cyberwarfare:

Accepted Answer

State-sponsored activity used to weaken and defeat another.

Question 34

Competitive strategy: long-term action plan that helps a company gain a competitive advantage.

Accepted Answer

True

Question 35

Datawarehouse is a database constructed by integrating data from multiple heterogeneous sources

Accepted Answer

True

Question 36

Tool helping business sell better by organizing and tracking contacts, and sales opportunities.

Accepted Answer

Customer Relationship Management

Question 37

Which of the following is a Key Performance Indicator for CRM?

Accepted Answer

B & C are correct

Question 38

CRM systems provide information to:

Accepted Answer

Sales, marketing and customer service.

Question 39

Which of the following examples are not explicit knowledge?

Accepted Answer

Management Skills

Question 40

An investment in information technology will result in superior returns such as:

Accepted Answer

A & B are correct

Question 41

IS help create competitive advantage by being part of product or providing support to product.

Accepted Answer

True

Question 42

One of the main components of IT infrastructure is enterprise software applications.

Accepted Answer

True

Question 43

You determine margin of business process by adding cost of activities from the output values.

Accepted Answer

False

Question 44

Some firms perform better than others because they have better knowledge about product&services

Accepted Answer

Knowledge Management System

Question 45

Insightly is NOT a CRM software

Accepted Answer

False

Question 46

Normalization is organizing columns and tables to reduce data redundancy and improve integrity:

Accepted Answer

True

Question 47

The information are streams of raw facts:

Accepted Answer

False

Question 48

Risk assessment determines level of risk to firm if specific activity is not controlled.

Accepted Answer

True

Question 49

___________ is the software that manages computer and hardware and software.

Accepted Answer

Operating system platform

Question 50

Hardware and software combo that prevents unauthorized users from accessing private networks:

Accepted Answer

Firewalls.

Final Project Test

Questions 50

Final Project Test

Questions 50