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Duplicate of Marketing for Travel and Tourism Flashcards | StudBud
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Duplicate of Marketing for Travel and Tourism
Duplicate of Marketing for Travel and Tourism
14 terms
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StudBud Administration
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3 plays
marketing principles in travel and tourism
Flashcards
14 cards
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Practice quiz
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Host live
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Questions
14
Answers
1
which of the following is NOT a definition of marketing?
supplying products without considering consumers' needs
activities: communicating,delivering offerings of value
identifies,anticipates & satisfies customer needs profitably
right product, right place, right time, right price
2
which of the following is NOT a reason people travel (motivation)?
Rest and Relaxation
to earn money
Health
Education
3
which of the following is not a marketing environment?
internal
macro
external
micro
4
the logo is for which tour operator?
Kuoni
Thomas Cook
Thomson
Virgin Holidays
5
which of the following is an Internal stakeholder?
Suppliers
Local Community
Board of Directors
Competitors
6
which of the following is NOT one of the core marketing concepts?
People
needs, wants & demands
markets
Products
7
which of the following is not a 'characteristic' of service products?
variability
Tangibility
perishability
Inseperability
8
Identify the destination
Rio de Janeiro
Barcelona
Buenas Aires
Sydney
9
what is the airline?
British Airways
Emirates
Qantas
Lufthansa
10
which of the following is not in the Macro-Environment?
Politcal
Money
Environmental
Socio-Cultural
11
what does VFR mean?
visiting Fred and Rita
Very Fine Restaurants
Visiting Friends and relatives
Virtual fun and reality
12
where is this?
London
Miami
Paris
Las Vegas
13
which of the following is not one of Maslows Hierarchy of needs?
Physiological needs
Self-actualisation needs
Friendship needs
Esteem needs
14
which of the following is NOT an Economic factor of PESTLE?
Increase in Taxes
Exchange rates
Pay rise
Inflation (increase in prices)
