Marketing Your Product

Question 1

The "D" in AIDA stands for

Accepted Answer

Desire

Question 2

Which is the correct equation for determining market share

Accepted Answer

Amount of Sales / Total Market Size

Question 3

A marketing strategy that can create an emotional attachment to your product in the mind of a consumer

Accepted Answer

Brand

Question 4

Cash is a type of discount

Accepted Answer

True

Question 5

How many elements are there in a prootional mix?

Accepted Answer

6

Question 6

Cash is a type of discount

Accepted Answer

False

Question 7

This method sets a product's price based on what it costs you to provide it

Accepted Answer

Cost-based pricing

Question 8

this method focuses on what the competition charges

Accepted Answer

competition-based pricing

Question 9

What is the subject of chapter 8?

Accepted Answer

Marketing Your Product

Question 10

Which is a method of advertising?

Accepted Answer

All of These

Question 11

Publicity is considered free advertising.

Accepted Answer

True

Question 12

Market share is the percentage of a mass market population that is buying a particular product or service.

Accepted Answer

False

Question 13

Which is not one of the 5 P's of the marketing mix?

Accepted Answer

Packaging

Question 14

Outdoor & Direct Mail are 2 forms of advertising?

Accepted Answer

True

Question 15

Seasonal is a type of discount

Accepted Answer

True

Question 16

Allows a product to be sold at a moderate number of sales outlets, but not everywhere, in a geological area

Accepted Answer

Selective distribution

Question 17

Increasing customer volume is an example of price objectives too

Accepted Answer

False

Question 18

_____ is a way of presenting your business to your customers

Accepted Answer

Marketing

Question 19

A group of specific promotional activities build around a particilar product or service is

Accepted Answer

Promotional Campaign

Question 20

These are P's of the 5 P's: Product & Price

Accepted Answer

True

Question 21

Internet and Notes are 2 forms of advertising?

Accepted Answer

False

Question 22

Promoting or selling products or services over the telephone

Accepted Answer

Telemarketing

Question 23

Which is a direct channel for distribution?

Accepted Answer

Manufacurer - Consumer

Question 24

Which is a type of distribution channel?

Accepted Answer

Both red & blue

Question 25

The "I" in AIDA stands for

Accepted Answer

Interest

Question 26

The first "A" in AIDA stands for

Accepted Answer

Attention

Question 27

Which is an example of price objectives?

Accepted Answer

Both red & Blue

Question 28

There are 2 basic pricing strategies.

Accepted Answer

False

Question 29

When adjusting prices from a wholesaler most choose to

Accepted Answer

Markup

Question 30

ROU Return on investment is the amount earned as a result of a investment. Usually expressed as a

Accepted Answer

Percentage

Question 31

this method focuses on consumer demand

Accepted Answer

demand-based pricing

Question 32

The communication model used by companies to plan, create, and manage promotiion is

Accepted Answer

AIDA

Question 33

Exclusive distribution is the type that gives a retailer sole right to sell a product

Accepted Answer

True

Question 34

Radio and Print are two forms of advertising?

Accepted Answer

True

Question 35

The 2nd "A" in AIDA stands for

Accepted Answer

Action

Question 36

Thinking of those 6, which does NOT belong

Accepted Answer

Pricing

Question 37

Odd/ Even is a type of discount

Accepted Answer

False

Question 38

a marketing plan is used to communicate the value of ouur product or service clearly

Accepted Answer

True

Question 39

How many P's are there in the marketing mix?

Accepted Answer

5

Question 40

Telemarketing is a type of sales promotion

Accepted Answer

True

Marketing Your Product

Questions 40

Marketing Your Product

Questions 40