Final SM120 Review

Our belongings are an ___ of ourselves

Which of the following are concepts that helps explain the framing effect?

This refers to implicit and learned only through interacting with other members of a culture.

This includes non-verbal body language

As need for cognitive closure increases

Confidence increases as need for ___ ___ increases.

This marketing technique uses the Internet to facilitate product awareness via word-of-mouth

This refers to children that return home to live with their parents indefinitely after

This causes consumer's perceived brand universe to differ from the true brand.

A survey to provide insight into global value systems by linking them with consumer beliefs is

___ ___ when people prefer to avoid risky alternatives when outcomes are framed positively

__________________ refers to how hard it is to obtain information in terms of time,

4 interlaced rings (Audi) represent a

When consumers over generalize re: one positive trait that implies the presence of many others

This is when consumers override bad attributes with good attributes

This refers to how difficult it is to acquire information in terms of time, money, or effort.

The reduction of availability (scarcity) increases _____

This can include any type of traditional marketing and consumer engagement

The second state of the 5 sequential stages of problem solving

E-tailers are most successful if they primarily sell ____, rather than ______ or_________.

____ can be a powerful internal force for consumers

When a manager considers more options, there is a greater chance of finding an

As expectancies increase satisfaction decreases refers to

The Pillsbury Doughboy is an example of

This consists of comments that attempt to realign our behavior with norms

This is an interactive decision aid that helps consumers evaluate options.

___ ____ refers to the decision to choose nothing.

This demonstrate the cultural responses to behavior

__ __ exceeds expectations that consumers may experience

This heuristic can be used to trick consumers into buying more at a hardware store.