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Digital Marketing Strategy Flashcards | StudBud
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Digital Marketing Strategy
Digital Marketing Strategy
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1
The Meta retargeting ads show good ROAS and moderate CTR. What’s the most strategic next step?
Launch new display campaigns
Pause email and increase ad spend
Scale Meta retargeting and A/B test creatives
Reallocate email resources to SMS
2
Define Audience Type - Custom Audience
Users built from your CRM or pixel data
People who previously visited your website
Unfiltered audience with little targeting
New users who resemble your best customers
3
Which SEO strategy is most effective?
Use pop-ups with branded search queries
Target non-branded, long-tail keywords aligned with buyer intent
Focus on social media hashtags instead
Stop blog publishing and focus on homepage only
4
What is social listening?
Reading reviews
Monitoring brand mentions and sentiment
Listening to podcasts
Watching competitor ads
5
What audience is best suited for the ‘Convert’ stage in a Black Friday campaign?
Lookalike of newsletter signups
Broad cold traffic
New Instagram followers
Abandoned cart visitors
6
Which objective is most useful for promoting educational content and building authority over time?
App Install
Lead Generation
Traffic
Engagement
7
How should creative messaging differ between cold and retargeting audiences?
Use only video for cold and image for retargeting
Retargeting = awareness building; Cold = purchase urgency
Keep messaging the same to reinforce the brand
Cold audience = educate & inspire; Retargeting = personalize & incentivize
8
What would be a relevant KPI to monitor conversion performance across platforms?
Reach
Cost per Click (CPC)
Click-through Rate
Cost per Acquisition (CPA)
9
What is the best H1 tag practice?
Use multiple H1s per page
Hide H1 in CSS
Use brand name only
Include long-tail keywords and limit to one per page
10
Which Google Ads campaign objective is most appropriate for a brand looking to capture high-intent traffic?
App promotion
Search
Discovery
Display
11
Which of the following tools is used to identify crawl errors and indexing issues?
Google Tag Manager
SEMrush
Google Ads
Google Search Console
12
Which of the following is NOT a valid backlink source?
Spam comment sections
Niche blog mentions
High-authority guest post
Business directory listings
13
If a business wants to
build an email list
, which campaign objective is most suitable?
Store Traffic
Lead Generation
Engagement
Video Views
14
Which segmentation method is based on demographics and behavior?
Customer persona development
Keyword grouping
Random sampling
Keyword grouping
15
Link building helps improve:
On-page UX
Domain authority and rankings
Social engagement
Time-on-site
16
Which of the following objectives would be LEAST appropriate for an end-of-funnel, purchase-driven campaign?
Retargeting
Reach
Catalog Sales
Conversions
17
If the main KPI is Cost Per Acquisition (CPA), what is the likely campaign objective?
Traffic
Conversions
Traffic
Clicks
18
What is Domain Authority (DA)?
Ad budget rating
Page load speed
Google’s official rank metric
A Moz-developed score that predicts a site’s ranking potential
19
What is ROAS?
Reach of ad strategy
Rate of account setup
Revenue on annual spend
Return on ad spend
20
Your ads perform well for men aged 25–34 in Colombo. What should you do next?
Reduce spend
Create a lookalike audience based on that group
Expand audience to women over 50
Test a new audiance
21
Your team wants to personalize product recommendations across email and web. The challenge is data fragmentation.
Create one-size-fits-all campaigns for simplicity
Personalize only for email
Unify customer data into a central CRM or CDP
Build a microsite with generic promotions
22
Which of the following is NOT a type of email automation?
Post-purchase series
Abandoned cart
Paid campaign
Welcome flow
23
Which is NOT a valid audience segment in Google Analytics?
Returning users
Visitors who spent >3 minutes
Mobile device users
Social Media Fans
24
If you want to target people who searched "gym near me" recently, which audience type should you use on Google Ads?
Remarketing list
Affinity audience
Interest-based segment
In-market or custom intent audience
25
Which platform runs Search and Shopping ads?
Google Ads
Mailchimp
Meta
TikTok
26
What’s the benefit of using Lookalike Audiences?
Reaching cold but similar users
Promoting blog posts
Cheaper email costs
SEO ranking boost
27
What is keyword stuffing?
Linking to internal pages
Writing long blog posts
Using LSI keywords
Using too many keywords unnaturally
28
Which of the following helps improve on-page SEO?
Email templates
Paid Ads
Backlinks
Meta titles and descriptions
29
What’s the main benefit of audience segmentation in email marketing?
Makes email designs easier
Improves personalization and conversion
Creates new landing pages
Reduces image size
30
What does the "A" in SMART objectives stand for?
Accountable
Automated
Accurate
Achievable
31
What is the most strategic use of paid media during the first week of launch?
Run retargeting campaigns to existing users
Use only search ads with app install objective
Launch broad awareness campaigns on Meta and YouTube
Promote discount offers to app subscribers
32
What tool would you use for SEO keyword research?
Facebook Insights
Facebook Insights
Klaviyo
SEMrush
33
What does SEO stand for?
Search Email Optimization
Social Engine Optimization
Search Engine Optimization
Semantic Engine Output
34
Your client wants to increase sales from previous buyers. Which is the best audience type to use?
Retargeting base
Interest-based targeting
Demographic segmentation
Lookalike of purchasers
35
Which combination represents a
multi-touch retargeting journey
Cold traffic → Lead magnet → Website visit → Cart abandoner
YouTube → Google → Google again
Homepage → Blog → Homepage again
Form submission → Email only
36
What is a hashtag strategy used for?
Attracting organic discovery
Hiding posts
Sending DMs
Tagging paid ads
37
Which of the following tools helps track RACE-stage performance?
Shopify
Google Ads
Photoshop
Google Analytics
38
What tool allows you to visually see where users click or drop off on your site?
SEMrush
Google Search Console
Hotjar
Canva
39
What is the most effective strategy to improve accuracy in customer journey mapping?
Continuously gather behavioral data & feedback across all digital channels
Review analytics data only at the end of the quarter
Base journey mapping entirely on internal team workshops
Ask only loyal customers about their journey
40
What is the main goal of using Reels on Instagram?
Send customer surveys
Run Google Ads
Build an email list
Increase engagement and reach
41
What does a sitemap help with?
Search engine indexing
Shopping cart checkout
Page speed
User-generated content
42
Retargeting ads are served to
People who interacted with your brand but didn’t convert
First-time visitors
Cold traffic from new geos
Lookalike Audiences
43
Which of the following affects page ranking negatively?
Fast load speed
Structured data
Mobile responsiveness
Broken links
44
A website audit typically includes:
App store ranking
Technical, content, and UX evaluation
Paid & Display Campaigns
Keyword planner and social calendar
45
What is the purpose of internal linking in SEO?
Increase bounce rate
Improve user navigation and authority
Link to external websites
Redirect to checkout
46
Achieve 500,000 unique impressions
across display and social channels by the end of Q2. Where does the objective fit in
Consideration
Awareness
Engagemnet
Conversion
47
If retargeting frequency is above 10 and CTR is declining, what should be done first?
Refresh creatives and adjust audience duration
Add more keywords
Pause all ads
Increase ad spend
48
What content strategy adjustment should you implement?
Reduce content length across the site
Focus only on trending viral blog topics
Remove product links from all blog content
Integrate contextual CTAs and internal links to product pages
49
Which tool is best to analyze backlink profiles?
Ahrefs
Canva
Google Tag Manager
Mailchimp
50
Choose a Suitable Action
Dedicated landing pages for denim collection & run conversion campaigns
Retargeting ads & redirect traffic to product page instead of homepage
Send traffic to homepage & increase ad spend to reach more people
New Meta creatives, highlight brand values & direct users to IG page
51
What is an ALT tag used for?
Meta ads
Search intent
Product descriptions
Image accessibility and SEO
52
What does this scenario suggest about
ad engagement vs. conversion efficiency
?
YouTube performs better
Lower CTR can still drive better ROAS if creative converts better
Higher CTR always leads to higher ROAS
Reels ads have better click costs
53
What social media strategy best supports community growth and app stickiness?
Share influencer reels daily with swipe-up links
Promote every feature in static posts
Run testimonials from real users and create engagement challenges
Post gym memes for virality
54
Define Audience Type - In-Market Audience
People actively searching for similar offers
New users who resemble your best customers
Unfiltered audience with little targeting
People who previously visited your website
55
Which SEO tactic is most effective for long-term acquisition during the app launch?
Run paid search ads with branded keywords
Optimize app landing page and publish high-intent, evergreen blog content
Publish short keyword-stuffed blog posts on workouts
Focus only on backlinks from fitness influencers
