Marketing Essentials Final Review

Publicity is always free.

A sweepstake requires skill to win.

Researching the effectiveness of a printedadvertisement.

Statistics that describe apopulation in terms of personal characteristics. 

Evaluating package design,product usage and acceptance in the market.

The four foundations of marketing will only benefit you if you choose a marketing career.

Those people who buy a product. 

Classify the promotional activity:A new product sample is mailed to your house with a coupon.

There are 7 Functions of Marketing, which one deals with the retail market?

There are 7 functions of marketing, which one deals with improving a product?

Classify the promotional activity:A Super Bowl commercial introduces a new product.

Marketing can be used toincrease demand for a product.    

A prewritten story about a company or eventthat is sent to the media.  

Nutritional information on packaging labels add value to food products by providing 

Dividing the marketinto smaller groups of people who share specific needs and characteristics.

Assembling parts to build a new product isadding value to the raw materialsthrough    

Product, Place, Price andPromotion make up the 

Classify who these public relations activities are targeted to:Waiters get meals half off.

Concerned with the size, location, and make-up of the market for particular product or service.

Focusing all marketing decisions on the specific group of people you want   to reach.

What’s trending is not important to marketers.    

Classify who these public relations activities are targeted to:Free gift with every purchase.

Products earned or given through contests, oras sweepstakes awards. 

Demographics has nothing to do with age.

There are 7 Functions of Marketing, which one deals with logistics?

Walgreen’s having a drive-through window addsvalue to the pharmacy        servicesby providing 

Classify the promotional activity:A sales associate helps youpick out a pair of pants.

There are 7 Functions of Marketing, which one deals with money to operate the business?

Generally applied to low-cost items given awayfree to customers as a condition of purchase.

Segmenting the market basedon where people live. 

To provide a service meansthere is no tangible item to hold in your hand.

There are 7 functions of marketing, which one deals with how much to charge for a good/service?

Those people who actually use the product.

The combination of the fourbasic marketing strategies.    

There are 7 functions of marketing, which one deals with advertising?

Classify who these public relations activities are targeted to:Trinity sponsors a Blood Drive.

Classify the promotional activity:The newspaper runs an article about a new restaurant opening.

Tuition reimbursement is anexample of product promotion.    

Research that is designed to obtaininformation on how people feel about certain products.

There are 7 Functions of Marketing, which one deals with Market Research?

The study of consumers basedon lifestyle, attitudes, and their values that   shape it.

Your hobby can be it’s own marketsegmentation. 

Take home pay.

Paid form of promotion of ideas, goods, orservices by an identified sponsor.

Placing positive information about a business,its products, or policies in    media.

The four P’s of marketing are known as themarketing mix. 

Logistics and tracking products falls underthe Product Service Management Function. 

Money left in your check, after taking taxes out.

Money left after paying forbasic living necessities.    

Refers to any activitydesigned to create goodwill toward a business.