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Advertising Strategies Flashcards | StudBud
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Advertising Strategies
Advertising Strategies
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Flashcards
11 cards
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Questions
11
Answers
1
What visual codes does this ad use to make the viewer feel sad?
Body Language
Clothes and Hair
Objects and Background
Composition
2
Which visual code is NOT used in this ad?
Background
Clothing and Hair
Objects
Body Language
3
Which one of the four big strategies is the use of 'trust'?
Ethos
Logos
Pathos
Kairos
4
Which one of the following is NOT a visual code?
Body Language
Objects and Background
Lighting
Clothing and Hair
5
Which one of these is NOT one of the advertising sub-strategies?
Sale Prices
Slogan
Free Samples
Celebrity Endorsement
6
Which one of the big four strategies is the use of "urgency"
Ethos
Kairos
Logos
Pathos
7
Which of these is NOT one of the big four advertising strategies?
Pathos
Logos
Epos
Kairos
8
Which one of the sub strategies does this ad use?
Snob Appeal
Repetition
Special Ingredients
Plain People
9
Which of the sub-strategies does this ad use?
Repetition
Humour
Claim
Rhetorical Question
10
Which of the big four strategies does this ad use?
Kairos (Urgency)
Logos (Facts and Statistics)
Pathos (Emotion)
Ethos (Trust)
11
Which of the big four strategies does this ad use?
Logos (Facts and Statistics)
Kairos (Urgency)
Ethos (Trust)
Pathos (Emotion)