Apparel 2 Obj. 3.01 Marketing Key Terms Flashcards

1

Something that isn’t a necessity – but just desired

2

A combination of all four elements of marketing - product, price, place promotion.

3

A necessity, something that you truly need to survive, live or work

4

where you sell it

5

how much you sell it for

6

Grouping of markets by common factors or physical or social characteristics

7

how you tell people about it

8

what you are selling and item or service

9

The process of developing, promoting, pricing and distributing and selling yourproduct/service.

10

A group of people with a need or desire and the ability to pay for or buy it.

11

A particular group of consumers at which a product or service is aimed

Apparel 2 Obj. 3.01 Marketing Key Terms