Sport Marketing Chapter 11 - Public Relations

PR is a tool used to amplify a good _________ Plan

What sporting goods organization was discussed in class in relation to a PR Crisis

What are the components of Public Relations

Programs that focus on relations with community agencies and stakeholders defines

Ultimate goal of PR is to create a positive image by seeking positive press opportunities

The PR Communication strategy may include

The goal of community relations is to only generate publicity and raise awareness

Community relations can be implemented in what type of way

Effective PR personnel who can promote positive ____, ___, & ___ have become critical in sports

Community Relations can also take the form of Corporate Philanthropy

Public Relations is not paid media, meaning that it is controllable

The video discussed in class related to the Houston Rockets and their Hurricane relief efforts

PR Applications can be used to....

Media relations is designed to formulate and shape favourable opinion through.....