Ethos, Logos, Pathos

This car has passed 10 different safety tests and meets all national safety standards.

Which rhetorical appeal is used when an expert or professional gives their opinion?

According to the latest research, this is the most effective study technique for students.

If we don’t take action now, future generations will suffer from climate change.

Our company has won multiple awards for customer satisfaction.

Our company has been trusted for over 50 years to deliver quality products.

This phone has a 10-hour battery life and the fastest processor available.

This sunscreen is recommended by dermatologists and has been tested by experts.

Data from Harvard University proves that this study method improves test scores.

We’ve served over a million happy customers—join the family today!

If you really love your family, you’ll install this home security system today.

If you don’t act now, you’ll regret missing this once-in-a-lifetime opportunity!

This energy drink is scientifically proven to boost your focus and performance.

Doctors recommend getting at least 8 hours of sleep for good health.

Think about how heartbroken you would be if your dog got lost. That’s why you need this tracking device!

This shampoo is made with natural ingredients and is free from harmful chemicals.

Famous chef Gordon Ramsay uses this cookware in his own kitchen!

Every purchase of this product helps feed a hungry child in need.

Pathos is the appeal to:

Which rhetorical appeal relies on facts, numbers, and statistics?

Our brand is trusted by top athletes like LeBron James and Serena Williams.

Our university has been ranked #1 in the country for five years in a row.

I know how you feel because I’ve been in your situation before.

A portion of our profits goes directly to helping families in need.

A recent study found that students who exercise regularly perform better in school.

Ethos is the appeal to:

Professional athletes use this brand to perform at their best!

Logos is the appeal to:

This air purifier removes 99.9% of dust and allergens, keeping your home safe.

9 out of 10 doctors recommend this vitamin for better health.

We work with top nutritionists to ensure our meal plans are balanced and healthy.

Would you want your family to go without food for a week? That’s why food drives are so important.

Which rhetorical appeal is used to make an audience feel an emotion?

This SUV has the highest safety rating in its class, according to government crash tests.

You should donate to the animal shelter—just look at these poor, helpless kittens!