SEM Final Exam Review

What is the fundamental revenue-producing factor of any business?

What is the most common reason for both lockouts and strikes?

Pat just says that he makes sure "people are in seats" for the audience at sporting events. What is his job?

An employee hands out brochures to people as they pass by. What promotion type is this?

An ad that will be shown on Facebook, aimed at potentially interested customers and informing them of an upcoming crowd

What is the primary purpose of career aptitude tests?

A sign in a busy area doesn't seem to be having any effect on customers, using the AIDA model where is the sign failing?

What does the sports and entertainment industry (combined) mostly sell?

The USA Softball league consists of amateur athletes. What does this mean?

Compared to other types of business ownership, what is a major advantage of becoming a franchisee?

Which sector of Sports and Entertainment marketing is most focused on selling goods rather than services?

What is an example of something that is intangible?

Effective promotion in marketing relies MOST on which two concepts?

What percentage of new businesses fail in their first year?

What is an example of an activity representing the consumer market?

Which product is LEAST likely to experience distribution delays or disruptions?

Which of these entities is MOST likely to employ an entertainment marketer?

Generally, what is the primary advantage of ordering goods in large quantities at once?

If a baseball game was taking place on a day that was known to be dark, wet, and cold, what would decrease?

Bonus: What is Mr. O'Donnell's favorite NFL team?

What is an example of a business with a major presence in the attractions entertainment sector?

Which is the BEST example of becoming a franchisee?

A sports game includes a large sign with a soda manufacturer's brand name on it. What is the sign serving as?

Markus interviews sports fans and determines which products they would like to purchase in the future. Job title?

For marketers, what is the most important part of a brand?