Persuasive Techniques

"Get a Dorney Park season pass, everyone has one!"

Striking visuals, editing, use of music and sound effects are example of...

A group of people that an ad is designed to persuade

"Nine our of ten experts agree that driving a Volvo will keep your family safe"

 What an ad says about a product and why consumers should buy it

any form of communication that is so distored it conveys false information

Vague words such as "patriotism" and "freedom" that bring to mind values people agree with

"Other garbage bags are wimpy compared to Hefty"

"If you love your mother, you'll get her flowers for Mother's Day"

This is an example of loaded language