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Chapter 8 Notes Flashcards | StudBud
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Chapter 8 Notes
Chapter 8 Notes
37 terms
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1
What is Organization Marketing
attitudes and behavior of target consumers toward particular people
attitudes and behavior of target consumers toward particular places
consists of activities undertaken to help a organization
the benefits of the product or service
2
What are Product Quality
attitudes and behavior of target consumers toward particular places
attitudes and behavior of target consumers toward particular people
characteristics of a product or service that bear on its ability to satisfy
consists of activities undertaken to help a organization
3
What is Product Mix Consistency
number of versions offered for product in the line
how closely related the various product lines are
number of different product lines
total number of items the company carries WITHIN the line
4
What’s a Logo in Marketing
identifies the maker or seller of a product or service
a product’s usefulness as well as to its looks
memorable phrase used in advertising
Symbol that represents a product or company
5
What is Place Marketing
attitudes and behavior of target consumers toward particular people
attitudes and behavior of target consumers toward particular places
the benefits of the product or service
consists of activities undertaken to help a organization
6
What is the Product Line
identify the product or brand
reduction of environmental impact
the number of items in the product line
products that are closely related because they function in a similar manner
7
What are Specialty Products
consumer products and services that the customer compares
products purchased for further processing
consumer products that the consumer does not know about
consumer products and services with unique characteristics
8
What is the Product Line Length
products that are closely related because they function in a similar manner
reduction of environmental impact
identify the product or brand
the number of items in the product line
9
What is Sustainability in Marketing
identify the product or brand
the number of items in the product line
reduction of environmental impact
products that are closely related because they function in a similar manner
10
What’s a Design in Marketing
Symbol that represents a product or company
identifies the maker or seller of a product or service
a product’s usefulness as well as to its looks
memorable phrase used in advertising
11
What is Total Quality Management
products ability to perform its functions
the company’s people are involved in constantly improving the quality
seeks to develop and integrate marketing concepts with other approaches
quality that supports the product’s positioning
12
What is Style in Marketing
product’s freedom from defects and consistency in delivering
the appearance of the product
competitive tool for differentiating a product
The consistency of a product
13
What are Industrial Products
consumer products that the consumer does not know about
consumer products and services with unique characteristics
products purchased for further processing
consumer products and services that the customer compares
14
What are Labels in Marketing
products that are closely related because they function in a similar manner
identify the product or brand
reduction of environmental impact
the number of items in the product line
15
What is a Product
an activity, benefit, or satisfaction offered for sale
represent what buying the product or service will do for the customer
consumer products and services that the customer usually buys
anything that can be offered in a market for attention
16
What is Quality Level
quality that supports the product’s positioning
products ability to perform its functions
the company’s people are involved in constantly improving the quality
seeks to develop and integrate marketing concepts with other approaches
17
What’s Protection in Marketing
shelf-appeal, brand awareness, and product/company/consumer values
designing and producing the container or wrapper for a product
transportation without spoiling and/or breaking for the consumer
ease of use and decision making
18
What is Performance Quality
products ability to perform its functions
quality that supports the product’s positioning
the company’s people are involved in constantly improving the quality
seeks to develop and integrate marketing concepts with other approaches
19
What is Quality Consistency
the appearance of the product
The consistency of a product
competitive tool for differentiating a product
product’s freedom from defects and consistency in delivering
20
What is Product Mix Width
number of versions offered for product in the line
total number of items the company carries WITHIN the line
the products and items that a particular seller offers for sale
number of different product lines
21
Whats Packaging in Marketing
ease of use and decision making
shelf-appeal, brand awareness, and product/company/consumer values
designing and producing the container or wrapper for a product
transportation without spoiling and/or breaking for the consumer
22
What are Convenience Products
an activity, benefit, or satisfaction offered for sale
anything that can be offered in a market for attention
consumer products and services that the customer usually buys
represent what buying the product or service will do for the customer
23
What is Conformance Quality
The consistency of a product
product’s freedom from defects and consistency in delivering
the appearance of the product
competitive tool for differentiating a product
24
What’s a Brand in Marketing
identifies the maker or seller of a product or service
Symbol that represents a product or company
a product’s usefulness as well as to its looks
memorable phrase used in advertising
25
Whats Connivence in Marketing
shelf-appeal, brand awareness, and product/company/consumer values
ease of use and decision making
designing and producing the container or wrapper for a product
transportation without spoiling and/or breaking for the consumer
26
What’s a Slogan in Marketing
a product’s usefulness as well as to its looks
memorable phrase used in advertising
Symbol that represents a product or company
identifies the maker or seller of a product or service
27
What is Product Mix Length
total number of items the company carries WITHIN the line
the products and items that a particular seller offers for sale
number of versions offered for product in the line
number of different product lines
28
What is Product Mix Depth
number of different product lines
total number of items the company carries WITHIN the line
the products and items that a particular seller offers for sale
number of versions offered for product in the line
29
What is Services
an activity, benefit, or satisfaction offered for sale
anything that can be offered in a market for attention
consumer products and services that the customer usually buys
represent what buying the product or service will do for the customer
30
What is Product Mix
total number of items the company carries WITHIN the line
number of different product lines
number of versions offered for product in the line
the products and items that a particular seller offers for sale
31
What are Unsought Products
consumer products that the consumer does not know about
products purchased for further processing
consumer products and services with unique characteristics
consumer products and services that the customer compares
32
What is Image in Marketing
transportation without spoiling and/or breaking for the consumer
shelf-appeal, brand awareness, and product/company/consumer values
ease of use and decision making
designing and producing the container or wrapper for a product
33
What are Experiences
anything that can be offered in a market for attention
represent what buying the product or service will do for the customer
consumer products and services that the customer usually buys
an activity, benefit, or satisfaction offered for sale
34
What is Person Marketing
attitudes and behavior of target consumers toward particular people
attitudes and behavior of target consumers toward particular places
consists of activities undertaken to help an organization
the benefits of the product or service
35
What is a Shopping Product
consumer products that the consumer does not know about
consumer products and services with unique characteristics
consumer products and services that the customer compares
products purchased for further processing
36
What is Social Marketing
the company’s people are involved in constantly improving the quality
seeks to develop and integrate marketing concepts with other approaches
products ability to perform its functions
quality that supports the product’s positioning
37
What is Product Features
product’s freedom from defects and consistency in delivering
competitive tool for differentiating a product
The consistency of a product
the appearance of the product
