mar001 1

Question 1

Marketing is the art and science of finding, retaining, growing profitable customers

Accepted Answer

True

Question 2

Service Concept is a marketing management philosophy

Accepted Answer

False

Question 3

Services doesn’t result in the ownership of anything

Accepted Answer

True

Question 4

Core Marketing Concepts start with

Accepted Answer

all of the above

Question 5

customer driven is one of the ____ marketing management philosophies

Accepted Answer

6

Question 6

Selling concept focus on exisiting products

Accepted Answer

True

Question 7

Marketing concept focus on customer satisfaction

Accepted Answer

True

Question 8

Products is anything that can be offered to a market to satisfy a Need or Want

Accepted Answer

True

Question 9

Marketing has become the ______ of everyone in the organisation

Accepted Answer

job

Questions 9