Which of the following is true about social media content?

It can be user-generated and shared by many people.

How does the organizational structure of a company affect social media initiatives?

Tall hierarchies tend to be slow to implement change.

Which of the following may be an issue with executives that impedes social media integration in an organization?

the executives' emotional benefits and economic values

Which of the following is a good definition of a persona?

A fictional, perceived personality; representation of a role.

Which of the following is a primary advantage for a business to use social media?

Connect with its customers to gather information, and provide service.

You are dismayed that there is little or no conversation around your postings. Why could this be?

It means the content is either not interesting or relevant to the consumers

studbud

SMS Lesson 1, 2, 3 Review

15 termsStudBud Administration409 plays

Imported from external platform

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
Which of the following is true about social media content?
It is only created and distributed by the publisher
Once the content is published, it is very difficult to edit or correct it.
The tools to create social media content are not easily accessible.
It can be user-generated and shared by many people.
2
Which type of market segmentation divides people into groups based on personal opinions:
psychographic
behavioral
personas
geographic
3
Active followers who may endorse your company are known as:
stalkers
employees
followers
influencers
4
Which of the following is a return on investment (ROI) that you might use measure the success of your campaign?
loyalty
awareness
revenue
retention of employees
5
How does the organizational structure of a company affect social media initiatives?
Hybrid companies are always successful with social media.
Short structures change quickly.
Tall hierarchies tend to be slow to implement change.
tall hierarchies tend to be very quick to implement change.
6
Social media posts written by the company president, and are known as
Owned communication
Earned communication
Shared communication
Paid communication
7
Which of the following may be an issue with executives that impedes social media integration in an organization?
the employee's morale and the company's economic position
the executive's culture and emotional benefits
the company's culture and employee morale
the executives' emotional benefits and economic values
8
Which of the following is a good definition of a persona?
A strong company leader that speaks knowledgeably about the brand.
A fictional, perceived personality; representation of a role.
service designed around a group of geographically similar persons.
A service developed around a product or service that persons may require.
9
Which of the following is a primary advantage for a business to use social media?
Connect with its customers to gather information, and provide service.
Establish its reputation as a hip and modern organization.
Prove how its prices are lower than its competitors.
Provide product assembly instructions and other technical inform
10
Which of the following is typically used to build relationships with customers instead of selling to them?
Social networking sites
Social bookmarking sites
Social commerce sites
Social entertainment sites
11
Which of the following are INTERNAL factors of a SWOT anaylsis?
Strengths and Weaknesses
Opportunities and Threats
12
Some who simply looks at social media but does not respond or share posts is known as
contributor
spectator
influencer
participant
13
Getting ideas, suggestions and help from a large group of people online is called
crowdshaping
crowdfunding
crowdcloning
crowdsourcing
14
You are dismayed that there is little or no conversation around your postings. Why could this be?
It means the content is either not interesting or relevant to the consumers
No one is following my tweets and therefore they cannot see my messages.
It means that no one "friended" me on any of the social media sites.
It means the website is not working correctly.
15
Which of the following is the key component to content going viral?
sentiment
applause
Amplification
conversation

SMS Lesson 1, 2, 3 Review Flashcards | StudBud