What is "citizen journalism"?

News reporting by people who aren't trained journalists

In advertising, what are "weasel words"?

Words that mislead readers or viewers

What are "news values"?

The factors that determine whether a story is newsworthy

In advertising, what is "graphic copy"?

All the images in an advertisement

What is a "target audience"?

A group selected for influence by a form of the media

What is "product placement"?

Integrating a product into another form of media

What does "continuous partial attention" mean?

Paying simultaneous attention to several sources of into

What does "deconstruction" mean?

Taking something apart to analyze its components

The process of creating a personality for a product

What is "psychographic profiling"?

Grouping people based on values, attitudes, and lifestyles

What is "popular culture"?

Mainstream culture (e.g., trends)

What makes celebrity endorsement risky?

The celebrity might mess up, and tarnish the brand's image

What are demographics?

The basic characteristics of groups of people

An illustrated magazine with gossipy contents

In advertising, what is "dismemberment"?

When advertisers use parts of people's bodies

What does "editorializing" mean?

Adding opinion to factual reporting

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Media Studies Exam Review

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Questions 22

Answers

1
What is "citizen journalism"?
The reporting of news by Cheezy Panda
News reporting by people who aren't trained journalists
The reporting of news by professional journalists
The reporting of news by Jon Stewart
2
In advertising, what are "weasel words"?
Words that go round and round the mulberry bush
All the words in an advertisement
Words that describe weasels
Words that mislead readers or viewers
3
What are "news values"?
News that has added value
Putting coupons in the news
The factors that determine whether a story will go viral
The factors that determine whether a story is newsworthy
4
In advertising, what is "graphic copy"?
All the images in an advertisement
All the graphics that were copied from other advertisers
All the words in an advertisement
All the ads in a campaign
5
What is a "target audience"?
A group selected for target practice
A group selected to be contestants on the Price is Right
A group selected for influence by a form of the media
A group based on values, attitudes & lifestyles
6
What is "product placement"?
Filet o Fish
Placing products in random spots
Creating a personality for a product
Integrating a product into another form of media
7
What does CGC stand for?
Customer Generated Cookies
Consumer Growing Content
Consumer Generated Content
Consumer Generous Computers
8
What does "PSA" stand for?
Public Service Announcement
Public Service Advertisement
Pointy Star Asteroid
Public Statement Announcement
9
What does "continuous partial attention" mean?
Paying attention to your phone
Paying simultaneous attention to several sources of into
Reading parts of news stories
Not noticing a clown on a unicycle
10
In the television industry, what is a "teaser"?
A new show
A fake news story
Someone who dumps the Bachelor
A small clip of a news story
11
What does "deconstruction" mean?
The process of different things coming together
Talking about House of Cards
Taking something apart to analyze its components
When advertisers show you "behind the scenes"
12
What's the worst commercial EVER?
Filet O Fish
Head On
"I'm an Apple"
Cheezy Panda
13
What is "branding"?
The process of creating a personality for a product
The process of advertising to teenagers
The process of influencing consumers
The process of washing your hair with Mane N Tail shampoo
14
What is "psychographic profiling"?
Grouping people based on values, attitudes, and lifestyles
Having a famous person involved in marketing a product
Grouping people according to their basic characteristics
A group selected for influence by the media
15
What is "popular culture"?
All the kinds of pop you can think of
Mainstream culture (e.g., trends)
Something that grows in yogurt
When you add Mentos to Diet Coke
16
What makes celebrity endorsement risky?
The celebrity may decide s/he doesn't like getting paid
The celebrity might mess up, and tarnish the brand's image
The celebrity might eat all of the product
The celebrity might say the product's name too many times
17
What are demographics?
The basic characteristics of groups of people
A group selected for influence by a form of media
The study of advertising's influence
The lifestyle traits of groups of people
18
What is a "tabloid"?
An illustrated magazine with political content
A magazine for people who love tabby cats
An illustrated magazine with gossipy contents
A magazine for women
19
In advertising, what is "dismemberment"?
When advertisers use parts of people's bodies
When advertisers cut up models' bodies
When advertisers make a product bigger/smaller than it is
When advertisers omit information about a product
20
What does "editorializing" mean?
Reporting news before checking the facts
Writing the newspaper's opinion piece
Adding opinion to factual reporting
Becoming the editor of a newpaper
21
What is a "masthead"?
A newspaper's online version
A newspaper's name banner
The first issue of a new magazine
The top of a ship's mast
22
What does "FOMO" stand for?
Forgot Our Mother's Out
Flying Over Moon Orbit
Fear of Missing Out
Fear of Moving Out

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