SEM Communications

Community relations efforts do not include speaking engagements and appearances.

The main purpose of press kits & press releases is to keep the press away from your organization as much as possible.

Publicity stunts can serve as an vehicle in generating public “buzz” surrounding an organization or athlete/entertainer.

Companies can generate goodwill in many ways, through an affiliation with a particular sport, team, league, or event.

Many organizations now create an electronic version of the media kit because it allows for

To communicate an organization’s publicity goal internally, company employees must

Which of the following functions is responsible for generating publicity?

Every press release must include the

Publicity can always be controlled by an organization.

The terms press release and news release are interchangeable.

Press releases don't have to be creative or informative because the media mostly reports the info regardless.

Sneak previes to the press prior to product release, selection of a spokesperson, or launching a media blitz =

Many athletes and entertainers have used their status to make a positive impact on issues important to them.

Generally imply that the organization has a newsworthy announcement featuring information of significant importance.

Publicity affects many critical components of the sports and entertainment business model, including

Entertainment and athlete foundations can help individual athletes and entertainers shed negative images.

What are the three approaches to media relations?

Which of the following could be a source of sports and entertainment information?