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Chapter 1 warm up Flashcards | StudBud
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Chapter 1 warm up
Chapter 1 warm up
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Flashcards
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Practice quiz
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Questions
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Answers
1
_______ is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
self-reference criterion
Holism
segregation
Xenocentrism
orientalism
2
Which is the most effective way to control the influence of ethnocentrism and the self-reference criterion?
Reduce interaction with a culturally diverse audience.
Design products and services in a traditional manner.
Establish beneficial relations with the host country’s government.
Learn at least two foreign languages to understand cultural differences.
Recognize their effects on our behavior.
3
International Marketing is a luxury rather than a necessity for many companies
True
False
4
Which firm seems the best prepared for internationalization? A firm_
that focuses its production on meeting demands in the home market
that sells its products only to those who directly contact the firm
has a culturally diverse employees but few competitive offerings globally
that has a production capacity that is larger than home market demand
has little intention of maintaining a continuous market representation
5
What is considered the most critical difference between domestic marketing and international marketing?
the different concepts of marketing
the environment in which marketing plans must be implemented
the basic processes used to market products and services
the difference in marketing principles being followed
6
Which of the following is a controllable element for international marketer
Geography and infrastructure
Competitive forces
Channels-of-distribution
Level of technology
Cultural forces
