The layout helps several purposes, except ________

To adapt ads for international markets

_____ is not a basic rules or principles of design

All elements should have the same emphasis

What option does the author think that advertisers must do when they work in world markets?

Design concepts with natives of each country, Think globally but act locally

studbud

AIM - Chapter 11 - CREATIVE EXECUTION

10 termsStudBud Administration10 plays

Imported from external platform

Flashcards10 cardsFPractice quizPHost liveL

Questions 10

Answers

1
______ refers to how the art director and graphic artist choose and structure the artistic elements of an ad
IMC strategy
Production
Design
Message strategy
2
The layout helps several purposes, except ________
To serves as a blueprint
To develop and evaluate it advance
To adapt ads for international markets
To develop the message’s psychological elements
3
Who is the first to approve a new ad concept?
Agency’s Creative director
Client’s product managers and marketing staff
Company’s top executives
Agency’s Account management team
4
Writers prepare scripts and storyboards for ____
Social Media
TV
Web sites
Radio
5
_____ is not a basic rules or principles of design
Some force should hold the ad together and give it unity
The space with the ad should be broken up into pleasing proportions
All elements should have the same emphasis
The design must be in balance
6
What option does the author think that advertisers must do when they work in world markets?
Design concepts with natives of each country
Develop a campaign in English worldwide
Think globally but act locally
Translate one overall campaign into each language
7
After creative phase, in prepress (or production art) phase, the artist prepares a ______, for reproduction by a printer
Mechanical (Pasteup)
Dummy
Comprehensive
Thumbnails sketches
8
After define the strategy, what is the first step to develop a great spots in Radio and TV?
To design the layout
To determine the big idea
To decide what commercial format to use
To write a script containing the necessary copy or dialogue
9
___ should develop credibility by providing proof for claims and promises, an they should build desire by using language
Close
Trial close
Interior paragraphs
Lead-in paragraph
10
What copywriters need to do to write effectively for websites and social networks?
“know SEO” since copy has to attract Web searchers
All of above
The messages need to be more human
Keep in mind that while “messages are two-way now”

AIM - Chapter 11 - CREATIVE EXECUTION Flashcards | StudBud