SEM II Unit 2 Review

One of the benefits to a business using an advertising agency is due to which situation?

One reason why many businesses contract with advertising agencies is to obtain which option?

What is a benefit to a sports team coordinating outreach projects with community organizations?

Primary factor that marketers must consider when allocating funds to the promotional budget?

Which is an example of coordinating promotional activities?

What do amateur sports organizations often solicit in order to be able to operate?

Sending newsletters and providing extra benefits are ways that event organizers can

Many businesses coordinate a wide variety of promotional activities in order to accomplish what

Before a sports or event organization can create goals for each one of its fan bases, it must

When should sports or event organizers consider hiring a promotional agency?

What does the license grant portion of the license-agreement specify?

A youtube video gets 5 million views because people shared it. What is this called?

An important part of negotiating a sport sponsorship contract involves the sponsor agreeing on

The selection of a endorser should be directly linked to which part of the company?

Which is a true statement about ambush marketing?

Event planner contacting a business about supporting a tournament is an example of which role

When looking for a celebrity endorsement, what characteristic should the celebrity have?

What portion of the license agreement specifies the beginning and ending dates of the contract?

A sponsorship agreement between a sports team and a local business should include what?

An event organizer is most likely to receive a grant funding if the event...

Example of using a special event as a sales-promotion strategy to increase ticket sales?

Which is the main characteristic of a full-service advertising agency?

Following a meeting with a potential event sponsor an event organizer should perform which task

Sports marketers use public-relations strategies to create and maintain which characteristics?

When preparing promotional budgets a guideline to follow is to keep them flexible due to budget

A business that uses advertised specials to attract customer interest should use displays to...

Sports organizations need to build positive relationships with the media because they have...

Which is a factor that businesses often consider when selecting advertising agencies?

Marketers often publish a promotional calendar of events in order to use it in which manner?

A business decides to increase the percentage of net sales allocated to its promotional budget

A business coordinates its advertising and merchandising in order to accomplish which goal?

What should every sports organization do before registering a trademark?

Which is the most efficient and inexpensive way for a camp director to find grant money?

To obtain funds, a non profit sports camp for underprivileged children might seek which option?

What does trade dress protect?

What variable might increase attendance at a professional soccer game?

Nike has no association with the Olympics but has a commercial for a diver who won gold.

A characteristic of a full-service advertising agency is that it contains which area?

In a sponsorship agreement you should include information concerning what about the sponsor?