Facts, Figures and Statistics

Advertisements that look official and scientific to add credibility.

Advertisements that mention a competitor by name

Advertisements that use vague words to avoid being completely honest.

Product memorable through constant exposure to it.

Celebrity Endorsements

Advertisements that connect the use of a product to a famous person.

Example phrase: Only # left; don’t miss out!

Promotions and Rewards

Advertisements that offer coupons, deals, prizes and gifts.

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Ad Lit

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Questions 7

Answers

1
Facts, Figures and Statistics
Advertisements that make the product memorable
Advertisements that look official and scientific to add credibility.
Advertisements that offer coupons, deals, prizes and gifts.
Advertisements that use vague words to avoid being completely honest.
2
Comparative
Advertisements that offer coupons, deals, prizes and gifts.
Advertisements that look official and scientific to add credibility.
Advertisements that mention a competitor by name
Convince the audience to buy the product or they will miss out.
3
Weasel Words
Advertisements that mention a competitor by name
Advertisements that use vague words to avoid being completely honest.
Advertisements that look official and scientific to add credibility
Advertisements that connect the use of a product to a famous person.
4
Repetition
Advertisements that use vague words
Advertisements that connect the use of a product to a famous person.
Advertisements that look official and scientific to add credibility
Product memorable through constant exposure to it.
5
Celebrity Endorsements
Advertisements that look official and scientific to add credibility
Advertisements that connect the use of a product to a famous person.
Advertisements that mention a competitor
Advertisements that use vague words to avoid being completely honest.
6
Bandwagon
Advertisements that connect the use of a product to a famous person.
Advertisements that use vague words to avoid being completely honest.
Make the product memorable because of constant exposure..
Example phrase: Only # left; don’t miss out!
7
Promotions and Rewards
Advertisements that offer coupons, deals, prizes and gifts.
Advertisements that look official and scientific to add credibility.
Advertisements that make the product memorable..
Convince the audience to buy the product or they will miss out.

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