Marketing Unit 1 Quiz

planning, pricing, promoting, selling and distributing are all processes of marketing

an object you can touch

How the companies organize the data they collect.

obtaining, developing, maintaining and improving a product or product mix in response to market opportunities

the effort to inform, persuade, or remind current and potential customers about a business’ products or services.

tangible items that have monetary value and satisfy you needs and wants

echanges that saticfiy customers are

ideas goods or services are

intangible items that have monetary value and satisfy your needs and wants

dictate how much to charge for goods and services in order to make a profit.

Functions that define all the aspects of the practice of marketing.

an aspect of marketing that combines customer information with customer service and marketing communication

the process of organizing and defining the marketing aims of a company

provides customers with the goods and services they want.

Every time someone buys or sells something an __________ occurs.

Also known as ______, _________________ is the process of deciding how to get goods into consumers’ hands.

The activities performed by a company performs to promote buying/selling of products/services

provides customers with the goods and services they want.