Marketing Basics Unit 1 Test Review

What is marketing?

Sales promotions are long-term marketing tactics designed to encourage customers to buy a product or service.

What is Coca-Cola an example of?

According to a survey by Social Media Examiner, 96% of marketers currently use social media for business.

What does PEST analysis stand for?

What is included in the product element of the marketing mix?

What does SWOT stand for in SWOT analysis?

What is the mental connection consumers make between a brand and other concepts or experiences called?

Market planning is only concerned with analyzing the internal factors that can affect a business.

What is currently the world's most valuable brand as of 2023?

What is the importance of connecting with customers and building relationships through social media?

Social Media Marketing refers to the use of traditional media to promote a product, service, or brand.

What is the main focus of LinkedIn?

Marketing is the process of creating, promoting, & distributing a product/service to meet the needs of a target market

What is branding?