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11.29.23 Flashcards | StudBud
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11.29.23
11.29.23
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StudBud Administration
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Chapter 18 Review of Marketing Data/Research General review
Flashcards
18 cards
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Practice quiz
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Questions
18
Answers
1
How often is the Community Health Needs Assessment conducted?
Every 4 Years
Every 2 Years
Annually
Every 3 Years
2
Which of the following is NOT an anticipated growth area in healthcare?
Maternal Care
Fitness and Wellness
Elder Care
Alternative Therapy
3
Complete count of a population in a specific place, at a specific time.
Census
National Center for Health Statistics Survey
Synthetic Data
Registration system
4
The ____________ department houses the "idea people" who write copy and design visuals (and more!)
Account management
Traffic
Creative
Media planning and buying
5
Why do healthcare providers use social media?
Provide trusted information to enhance reputation
Research or Employee recruitment
Crisis communication
All of the above
6
Estimates, projections, and forecasts generated in the absence of actual data:
Secondary Data
Commercial Data Vendors
Synthetic Data
US Census Data
7
Which of the following would be an example of a way to conduct outcome evaluation?
Pre-tests and post-tests with the impacted population
All of the above
Tracking service utilization
Compare mortality rates before and after a marketing campaign
8
The process of establishing and nurturing relationships that may result in mutual benefits.
Micromarketing
Marketing campaign
Networking
Pay-to-Play
9
The last step in a marketing campaign is:
Implement the Marketing Plan
Hire a Marketing consulting firm
Evaluate the Marketing Plan
Specify the Media Plan
10
The process of building profitable, value-oriented relationships among businesses:
Business to Business Marketing
Affinity Marketing
Cross-selling
Internal Marketing
11
An example of social marketing:
Upselling
An advertisement on Facebook
A social media influencer's promotional story
An anti-vaping brochure created by ProMedica
12
A method for increasing the quantity and quality of traffic to a website through organic search engine results.
Google analytics
Search Integration Model
Social Media Marketing
Search Engine Optimization
13
Which of the following is an example of a Sales Promotion marketing technique?
Lobbying
Press Release
Personal phone call from a Patient Experience specialist
Buy-one-get-one
14
The process of monitoring social media channels for mentions of your brand, competitors, product, and industry.
Google Alerts
Reputology
Social Listening
Search Engine Optimization
15
Refers to the first hand data gathered by a researcher.
Census Data
Secondary Data
External Data
Primary Data
16
The joint federal-state health insurance program for low-income individuals
Medicare
Medicaid
Affordable Care Act
Obamacare
17
Patient demographic info, utilization paterns, and referral streams are examples of which Data Dimension?
Secondary
Internal
External
Community
18
Which of the following are the most widely-used social media platforms in the US?
Facebook + TikTok
Facebook + YouTube
Facebook + Instagram
YouTube + Twitter