Duplicate of Intro to Business Ch. 13 and 14

A prototype is:

The division of a market for a product into groups of customers with the same needs and traits

The number of times an audience sees or hears an ad is referred to as:

Market researchers commonly ask shoppers to:

Channels of communication, such as television, radio, and newspapers are called:

Improving upon a product that is already on the market is part of the marketing function called

One or more intermediaries between a producer and a consumer is called:

In order to decide how and what to sell, companies need to know:

The number of homes or people exposed to an ad is referred to as:

An infomercial is a commercial that usually lasts:

A pathway to direct products to consumers is called:

Media planning includes:

The type of medium an advertiser uses depends on:

Gathering and analysis of information on the size, location, and makeup of a market is called:

Process of selecting advertising media & deciding time & space in which the ads should appear

Selecting the right channel of distribution is part of the marketing mix strategy called:

A broadcast made on the Internet is called:

Some people support the inclusion in the marketing mix of a fifth "p", which stands for:

A business that specializes in developing ads and ad campaigns is called:

The goal of test-marketing a product is to :

A series of ad messages that share a single idea and theme is called:

The act of a company focusing on the people most likely to buy its goods and services is called

Demographics do not include:

TV audience measurement is collected by:

To market a product successfully, a company has to:

The last step of product development is:

The function of marketing that involves decisions on how much to charge for products & services

Ads that appear in a new browser window when an Internet user first logs on to a Web site

Once the idea for a product is generated:

The sale of goods or services by a producer directly to a consumer is called: