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Marketing Mix & 4 Ps Flashcards | StudBud
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Marketing Mix & 4 Ps
Marketing Mix & 4 Ps
36 terms
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Review of the first nine weeks of sports and marketing information
Flashcards
36 cards
F
Practice quiz
P
Host live
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Questions
36
Answers
1
What is a product of the Daytona 500?
Merchandise
The race itself
The driver & car
All of the above
2
The # of times per game or show that a product or service is associated with an athlete or team
Selling
Ratings
Demographics
Gross impresssions
3
What are the age, sex, income and place of residence called?
Product management
Demographics
Learning tools
Discretionary dollars
4
Danica Patrick is a spokesperson for
GoDaddy.com and Coca-Cola
Coca-Cola
GoDaddy.com
Victoria's Secret
5
What is an element of the marketing mix?
Promotion
Policy
Public
Private
6
How many NASCAR fans exist?
2 million
150,000
75 million
100,000 billion
7
About how many fans ATTEND the Daytona 500?
500 million
200,000
15,000
12.5 million
8
What is an element of the marketing mix?
Platform
Product
Partnership
Positioning
9
The face value of the ticket may be $88, but race goers could spend up to $600 on average -T/F?
False
True
10
Gathering and using info
about customers to improve business decision making involves...
Marketing-Information management
Selling
Channel management
Pricing
11
What does the event give to sponsors?
Access
Products
Money
Services
12
BONUS: In the event triangle, the three areas have an
money base
discussion
exchange
game
13
Analyzing markets that a company wants to serve and determining how to compete in those markets
Promotion
Market Planning
Selling
Production
14
Promotion of the Super Bowl includes:
Television commercials
Product contests
All of the above
Sports Magazines
15
What do the fans give sponsors, sponsors give the event and fans give events?
Access
Money
Entertainment
Products
16
Any direct & personal communication with customers to assess&satisfy their needs is considered
Channel management
Selling
Product management
Promotion
17
What is the percentage of NASCAR fans are women?
25%
10%
40%
60%
18
The most profitable race in NASCAR is the:
Daytona 500
Shadybowl
Sprint Cars
Indianapolis 500
19
Process of establishing and communicating the value or cost of goods and services is...
Pricing
Channel management
Market planning
Promotions
20
What is an element of the marketing mix that means distribution?
Project
Publics
Place
Payment
21
Designing,developing,maintaining, improving&acquiring products&services for cust. needs & wants
Pricing
Product/service management
Marketing-information management
Sales
22
Using advertising, etc. to distribute info about products&services to achieve a desired outcome
Channel management
Selling
Product management
Promotion
23
How many permanent jobs have been created by the Daytona 500?
1 million
18,000
27
1,000
24
What is the 'creation and maintenance of satisfying exchange relationships?'
Marketing
Production
Price Points
Distribution
25
The event triangle includes:
Fans, sponsors & event
Products, events & games
Products, channels & teams
Exchanges, events & fans
26
How many fans WATCH the Daytona 500 on TV ?
250,000
1 trillion
10 billion
12.5 million
27
The average ANNUAL amount a sponsor invests in a racing team is...
$100,000
$15 million
$5 million
$1 million
28
Determining the best ways to
get
a company's products or services to customers is part of the..
Pricing
Promotion
Channel Management
Selling
29
Ties to a high school, college or pro team is called
Profits
Emotional Value
Demographics
Auld Lang Syne
30
Which of the following businesses benefit from the Daytona 500?
Hotels
Campgrounds
Service Stations
All of the above
31
What is an element of the marketing mix?
Price
Policyholders
Project
Profit sharing
32
What is the money that is left after paying for your necessities?
Discretionary income
Lotto money
Promotional meeting
Bingo funds
33
What does the event give to the fans?
Money
Access
Entertainment
Products
34
The state of Florida makes how much each year because of the Daytona 500?
$1 trillion
$10.5 million
$1.6 billion
899,999,999
35
How much money do women spend annually on NASCAR-licensed products?
$1 billion
$100 million
$250 million
$450 million
36
What do the sponsors give to fans
Meet & Greets
Money
Products/services
Access
