Sports and Entertainment Chapter 1

A professional sports team decides to move to another city. This decision is part of...

The primary focus of marketing is

Marketing involves

Gross impression can

Researching the demographics of a fan base would be associated with which core standard?

financing

Which of the following standards of marketing involves collecting data for future decisions

Product/service management involves___________products

The term entertainment is generally applied to games of athletic skill

Which of the following statements is not true?

Which of the following marketing mix elements makes consumers aware of products and events?

All of the following are demographics except

Gathering and using information about customers to improve business decision making involves

_____ includes age, race, gender, and income level

All of the following are forms of promotion except

______ involves the locations and methods used to make products available to customers

The ____ is what a business offers customers to satisfy needs

The popularity of teams and sports figures is based upon?

Television is considered a more mature distribution medium than the internet

To satisfy customer needs, you must do all of the following except

Fisher Price tests new toy ideas with children and parent to make sure they enjoy. This is

The success of sports marketing does not depend upon

Marketing is the creation and maintenance of

All of the following factors are important to the success of sports marketing except

Sports marketing is a billion dollar global industry that has a major impact on the economy

Which of the following is an element of distribution?

Customer needs should be the primary focus of marketing

Selecting a good city to host the Super Bowl is an example of distribution of entertainment

Which of the following does not demonstrate the emotional value of sports?

Entertainment marketers can receive instant feedback through

The success of entertainment events depends on promotion to prospective customers

_______ is the blending of the four marketing elements

Whatever people are willing to spend their money and spare time watching

Gross impressions do not

Television initiated the merger of technology and entertainment

Making customers aware of products and encourages them to buy

Discretionary income is the amount individuals earn before deductions are removed from salary

Which of the following can be considered entertainment?

_______ is the amount of money individuals have available to spend after paying for necessities