Entrepreneurship Chapter 5

A brief recounting of the key points contained in a business plan

Outlines the company’s background information and basic business concept

The processes in the business that result in production and delivery of the product or service

Presents your research into the industry

Presents the product and service you are offering

Presents your research of the customer profile and your competition's target market.

Looks at how the business will expand in the future

Presents forecasts for the future of the business

Discusses how a company makes its customers aware of its products or services.

The distribution channel through which your product or service flows from producer to consumer

Includes company name, address, phone numbers, website address, email address, and company logo

Looks at the people aspects and the legal form of the business

Demonstrates that the proposed business has an advantage over its competitors.

Looks at the probable risks for the business

A working model of a product

Presents your qualifications and those of any partners.

A distinctive aspect, quality, or characteristic of a product or service

A clear and concise description of an opportunity

Those most likely to buy your product or service

State the guiding principles by which a company functions.