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Marketing Foundations - Unit 1 Marketing Concepts Flashcards | StudBud
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Marketing Foundations - Unit 1 Marketing Concepts
Marketing Foundations - Unit 1 Marketing Concepts
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Questions
19
Answers
1
Generations are used to describe groups of people that like the same movies.
False
True
2
A market can be definded as a group of people with common wants and needs with the ability to buy a product/service.
False
True
3
The 4 P's are also referred to as the...
The Marketing Concept
Marketing Magic
Functions of Marketing
The Marketing Mix
4
Understanding a target market's shopping patterns would be categorized as:
behavior characterists
geographics
psychograhics
demographics
5
Which of the following is an example of a service?
Light Bulb
Oil Change
Headphones
Tennis Shoe
6
This photo shows an example of a...
services
utility
goods
promotion
7
What are the four p's of marketing?
Price, Product, Picture, Profile
Price, Product, Place, Promotion
Profile, Price, Product, Place
Price, Product, Place, Presentation
8
A customer profile includes
attitudes and trends
age, gender
income, and martial status
all of these
9
Fort Zumwalt purchasing Kleenex is an example of:
B2B
B2C
10
What is considered to be the 5th P
people
production
11
Toys that include assembly directions
Form Utility
Time Utility
Information Utility
12
Which marketing core function decides how to get goods to customers?
Distribution
Market Planning
Pricing
Selling
13
Changing raw materials into usable goods or putting parts together to make them more useful
Place Utility
Form Utility
Possession Utility
14
Consumers who purchase goods and services for personal use.
Business Market
Organizational Market
Consumer Market
15
Having a product or service available at a certain time of year or a convenient time of day
Possession Utility
Time Utility
Place Utility
16
Businesses want to know all types of data that includes customer data, sales data, and competitor data.
False
True
17
The market for peanut butter is everyone.
True
False
18
How do you benefit from marketing?
all of the above
better products
products you value
lower prices
19
The goal of market segmentation is to identify the competition.
False
True
