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Entrepreneurship - Chapter 6 Flashcards | StudBud
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Entrepreneurship - Chapter 6
Entrepreneurship - Chapter 6
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Flashcards
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Questions
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Answers
1
It is not really necessary to prequalify your customer before the sales call since it can be done during the sale.
False
True
2
Using technology to sell ________.
A) is not really necessary
B) works for products but not services
C) can be useful in helping you communicate your product to the customer an
D) is too expensive for the average salesperson
3
Everything that a business does to keep its customers happy is called ________.
D) customer satisfaction
A) customer service
C) post-sale service
B) customer appreciation
4
Objectives during a sales call include making the customer__
A) want to buy the product or service from you
B) aware of your product or service
C) want to buy your product or service
D) All of the above.
5
Which of the following is
not
a cost of losing a customer?
D) loss of future business
A) loss of past dollars
C) loss of reputation
B) loss of jobs
6
Asking the right questions is optional during a sales call or presentation.
False
True
7
If you decide to pay yourself a commission from your business, you will be earning ________.
C) a set salary
A) a percentage of your business profit
D) a bonus
B) a percentage of each sale
8
When is an entrepreneur done collecting market research for his/her business?
B) when the business has been operating for six months
A) when the business has been opened
D) when the minimum sales have been reached
C) never
9
Losing a customer can hurt by ________.
D) All of the above.
B) losing your reputation and future business
C) losing the current dollars
A) loss of jobs
10
Entrepreneurs sell constantly to ________.
B) potential investors
D) All of the above.
C) customers
A) potential employees
11
The essence of selling is teaching.
True
False
12
An appointment with a potential customer to explain or demonstrate your product or service is called a ________.
C) product demonstration
A) sales call
D) presentation
B) pre-qualification
13
Entrepreneurs ________ constantly, not just to customers, but to investors, bankers and people they want to hire.
A) sell
C) attempt to be optimistic
D) All of the above.
B) try to make a good impression
14
When you are starting out and cannot afford to pay sales representatives full-time salaries, you can offer _____instead
C) commissions
D) bonuses and incentives
A) incentives
B) bonuses
15
Customer complaints should be ________.
B) acknowledged and responded to politely
D) put in priority order
C) politely ignored
A) carefully listened to, but not responded to(don't let the customer know)
16
As your database grows, you can make it more sophisticated by organizing it by region or ________.
C) gender
B) age
A) customer interest
D) ethnic group
17
The Small Business Administration advises sales people to put the customer first, stay close to the customer, and pay at
True
False
18
Telling the truth about any negative aspect of a product or service usually ________.
B) annoys your customer
D) makes a customer think you are up to something
C) gains your customer's trust
A) means that you are dishonest
19
Which of the following is
not
an example of customer service?
A) Suggest a less expensive product that will meet the customer's need.
C) Keep a customer on hold indefinitely.
B) Deliver the product on time.
D) Help customers carry their purchases to their vehicles.
20
Customer service is everything you do to keep customers happy, especially ________.
C) before they've bought something
D) as they are paying for the product
B) during the buying process
A) after they've bought something
