Consumer Behaviour and Marketing Research Flashcards

1

Importance of Consumer Behaviour

2

----- is the action and decision making process of who purchase good and services for personal consumption

3

Complex buying behaviour is characterised by

4

Roles in Consumer Behaviour

5

Motivation is not a part of psychologial factor that influence consumer behaviour

6

------- is the natural form of segmentation

7

Which of the following is a part of social factors that influence consumer behaviour

8

In which types of consumer decision making the involvement of the consumer is high

9

Reference group is group of people with whom a person associates himself

10

Number of Marketing Concepts

Consumer Behaviour and Marketing Research