Unit 2: What is secondary data?

Data collected by someone other than the user

Unit 3: Which of the following is not an advantage to search-engine optimization strategies?

Takes a learning curve on how to navigate properly

Unit 4: Which of the following is not an effective step to sales openings?

Sell out the event to make money

Unit 3: Which of the following is a disadvantage to mobile marketing?

Platform too diverse and complex

Unit 4: Which of the following is not a purpose of a press release?

Create poor community relations

Unit 4: Why would you want a celebrity to appear at your event?

Want to attract a target market to a particular event

Unit 4: Select the definition that best describes inelastic demand

Price changes have little to no impact sales

Unit 2: Which of the following is a component of a project plan?

Task duration, Actual task completion date

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Sport and Entertainment Marketing Quiz

120 termsStudBud Administration63 plays

120 questions from units 1-4.

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Questions 120

Answers

1
Unit 1: Which of the following is not a benefit from the development of event marketing?
Start a dialogue
Private events
Personal connection
Immediate Fulfillment
2
Unit 4: Which of the following is not a positive effect on media relations?
Demands
Role models
Money
Inspiration
3
Unit 1: Which of the following is a job under sales promotion jobs
Season ticket holders
Broadcast and social media
Public relations
Pricing
4
Unit 2: Which of the following is not a source of secondary data?
News media
Government data
Business periodicals
Educational research
5
Unit 2: Marketing information, facts, estimates, predictions, and relations are marketing vocab
False
True
6
Unit 3: Which of the following is not vocab from sport/event marketing?
Marketing segments
Target market
Mass marketing
Substantial marketing
7
Unit 2: Qualitative data is statistical data with numbers
True
False
8
Unit 4: Which of the following is not a place that sports marketing ad materials can be sold?
Your sister's diary
Internet
Programs
Yearbooks
9
Unit 3: Print media advertising is a written form of communication used to promote a product
True
False
10
Unit 1: Which of the following is not a technique for identifying sport/event motivators?
Promotions
Testimonials
Social media
Surveys
11
Unit 2: Which of the following is not a type of tournament?
Venue
Round robin
Double elimination
Single elimination
12
Unit 1: Which of the following is not a personal trait needed for success in sport marketing?
Social media
Time management
Positive attitude
Negotiation skills
13
Unit 2: What is secondary data?
Data collected by someone who is secondary
Data collected by someone other than the user
Data collected by someone who does math
Data collected by Subway on how many cookies to make
14
Unit 1: Event marketing is the designing or developing a live themed event
False
True
15
Unit 3: Which of the following is not an advantage to search-engine optimization strategies?
Targets the right audience
Takes a learning curve on how to navigate properly
Consumers can clearly define what they seek
Builds credibility
16
Unit 4: A newsletter is a bulletin issued periodically to inform a group about a business
True
False
17
Unit 2: Why do marketers use external data?
Improves understanding of the problem
All of the above
Provides a basis for comparison
Fills in gaps in primary information
18
Unit 3: Which of the following is not a characteristic of psychographic segmentation?
Region
Values
Activities
Interests
19
Unit 4: The main reason a sports company would sell ad space is to increase revenue
True
False
20
Unit 4: Which of the following is not an effective step to sales openings?
Know your customers before initial contact
Sell out the event to make money
Customize the sales script
Have a planned agenda to discuss
21
Unit 1: Which of the following is not a purpose of the Sport/Event industry?
Sporting Goods
Develop Goods
Promote Goods
Distribute Goods
22
Unit 3: Which of the following is an advantage to mobile marketing?
Easy tracking and response
Lack of reliable measurement tools
Privacy Issues
Navigation issues
23
Unit 1: How does the sports & entertainment industry contribute to the community?
An increase in local business
A bad team can hold a community accountable
Questionable impact on tax revenue
Diverting resources
24
Unit 3: Which of the following is not an advantage of using marketing segments?
Accessible/actionable
Measurable/definable
Distinctive/identifiable
Fads
25
Unit 2: Which of the following is not a factor that affects project planning?
Project's objectives
Always prepare for a project to change
Project's percent
Project's timeline
26
Unit 3: Which of the following is an advantage of using mass marketing?
Less promotional cost
Less confusion
Less work
Less sales opportunities
27
Unit 4: Which of the following is a location of promotional signage?
All of the above
Equipment
Sideline
Scoreboard
28
Unit 1: Which of the following is not a segment of the entertainment industry?
Music
Casino
Fishing
Television
29
Unit 3: Which of the following is a purpose of headlines?
Logo & product info
Identify business/product
Convey message
Reach target audience
30
Unit 3: Which of the following is a disadvantage to mobile marketing?
Not labour intensive
Platform too diverse and complex
Lower cost
Huge viral potential
31
Unit 4: Sales promotion is a minor part of sports and entertainment marketing
False
True
32
Unit 1: Which of the following is not an element of a sports product
Games
Separability
Organization
Facility
33
Unit 4: Which of the following does not make up a script?
Promotional events
Video elements
Audio elements
Communicational elements
34
Unit 1: Which of the following is not licensing vocabulary?
Licensor
Licensee
Licensing
Licensor
35
Unit 2: Which of the following is not a factor that should be considered while in a tournament?
Software
Weather obstacles
Date and time
Venue
36
Unit 1: Which of the following is not a factor that influences brand image?
Quality
Performance
Price
Promotion
37
Unit 3: Which of the following is not a mobile marketing tactic?
MMS
SMS
Mobile Marketing
Twitter
38
Unit 3: Which of the following is not an advantage to online advertising?
Some ads may be very expensive
Scalability - the ability to function regardless of size
International/worldwide opportunities - market anywhere
Cost-effectiveness - reasonably priced for advertising
39
Unit 4: Which of the following is not a purpose of a press release?
Keep the business in the public eye
Create poor community relations
Introduce new products
Position the business' image
40
Unit 4: Which of the following is not a way to develop a media guide?
Spam ads
Advertising
Budget
Photographs and graphics
41
Unit 4: Why would you want a celebrity to appear at your event?
To annoy a celebrity
Want to attract a target market to a particular event
Make more money
To create a large number of annoying fans
42
Unit 2: Which of the following is not a use for project plans?
Scheduling
Project objectives
Risk management
Goals
43
Unit 1: Which of the following are types of sports licenses?
Brand licensing
All of the above
Endorsements
Sponsorships
44
Unit 4: Which of the following is not a main amenity that should be offered to fans
Ability to go anywhere
Public transportation
Concessions
Traffic patterns
45
Unit 1: Which of the following is not branding vocabulary?
Brand services
Brand equity
Brand image
Brand loyalty
46
Unit 4: Select the definition that best describes inelastic demand
Price changes have little to no impact sales
Significant price changes have a significant impact on sales
Small price changes have a big impact on sales
47
Unit 4: Which of the following is not a type of signage?
Scoreboard
Banners, Dasher boards
Floor graphics, sideline billboards
Electronic message boards, A-frames
48
Unit 2: A project is a specific plan for accomplishing a project's objectives
False
True
49
Unit 1: What is not an example of a professional team?
Boston Celtics
Calgary Flames
Barrie Elites
Toronto Raptors
50
Unit 2: Which of the following is a component of a project plan?
Task duration
Actual task completion date
How will it be monitored?
Who is responsible
51
Unit 3: Mobile marketing should generate more than $1.3 billion in sales by 2020
True
False
52
Unit 4: Which of the following does not apply to company focused pricing objectives?
Creating profits
Pricing products to enhance their image
Offering the most discounts
Covering costs
53
Unit 1: Which of the following is not a category of sports consumers?
Sporting Goods
Sponsors
Spectators
Unorganized participants
54
Unit 2: A project plan helps you mentally walk through your project from start to finish
False
True
55
Unit 4: Which of the following is not a way that content is to be determined?
Summarize the objectives of your presentation
Use every piece of information you find on your topic
Decide on your approach
List and prioritize points you need to cover
56
Unit 3: Which of the following is not an advantage to magazine advertising?
High quality colour and pictures
Wider circulation
Readers keep for a long time
Professional preparation needed
57
Unit 3: Which of the following is not a direct mail format?
Billboards
Postcards
Catalog
Flyers
58
Unit 3: Which of the following is not an advantage to newspaper advertising?
Short lifespan
Reaches large audience
Low cost, quick and easy to produce
Anyone can place an ad so its competitive
59
Unit 1: Which of the following is a positive result from a community hosting an event?
Sign teams to long term stadium leagues
Strong public image
Diverting resources
Host multiple events
60
Unit 2: Which of the following is not a way to develop a production schedule?
Select an appropriate venue
Create an overall timeline for all essential tasks
Access to event locations
Establish a budget
61
Unit 1: Which of the following is a trend in the entertainment industry?
Television
Specific channels
Followers
Attendance
62
Unit 2: A project plan is a unique task with a beginning and an end
False
True
63
Unit 3: Which of the following is not part of the 6 elements of ads?
Identification, Layout
Copy, White space
Stimulate, Attention
Headline, Illustration
64
Unit 4: When writing a script you must make sure language is...
Hard to read
Inaccurate
Positive
Boring
65
Unit 1: Which of the following are not an example of a collegiate team?
Georgian Grizzlies
Marquette Golden Eagles
UCLA Bruins
Terry Fox Titans
66
Unit 1: Which of the following is one main category of event marketing?
Corporate events
Brand awareness
Personal training
Sports information
67
Unit 4: Market demand is how much of a product customers will buy at a certain price
False
True
68
Unit 2: Which of the following are factors that impact production scheduling?
Materials
Contact
Personnel
Event location
69
Unit 2: Which of the following is not a procedure for developing a production schedule?
Planning
Signage
Represent your target market
Research and development
70
Unit 2: A detailed timeline that decides when each activity will be performed
Production schedule
Event time
Departure times
Key information
71
Unit 2: Which of the following is not a way MIM is used in sports marketing?
Implement/measure effectiveness
Create a way to make money
Determine marketing opportunities
Solve marketing problems
72
Unit 2: Which of the following are the most important production-planning tools?
Knowledgeable event production team
All of the above
Necessary supplies
Planning lists
73
Unit 4: Which of the following is not one of the four ways ads can appeal to customers?
Scarcity appeal
Endorsement
Less the perfect appeal
Bright and annoying ads
74
Unit 3: Which of the following are advertisements not aimed to do?
Arouse interest
Create desire
Make viewer feel surprised
Attract attention
75
Unit 1: What is not one of the three main benefits of the development of sports marketing?
Good for everyone
Good for local
Good for society
Good for you
76
Unit 3: Which of the following is not an advantage to direct mail?
Targeted to your market if well planned
Total control of the message
Longer lead time
Hidden from your competitors - ambush marketing
77
Unit 1: Which of the following is not a characteristic in the Sport/Event industry?
Loud stadiums
Spectators
Participants/Athletes
One time event
78
Unit 3: Which of the following is not a type of advertising media?
Breakfast media
Direct mail
Snapchat
Publications
79
Unit 3: Which of the following is not a question that a business can get answered?
Why do they buy?
Where do they buy?
Who is buying?
What do they buy?
80
Unit 2: Which of the following is a question sports marketers should ask?
Why does my toenail smell terrible?
Who decides on the purchase?
Is Kawhi Leonard staying in Toronto?
Where can I buy a plant for Kawhi?
81
Unit 2: Which of the following is not an advantage to internal data?
Inexpensive to collect
Easy to collect and analyze
Requires in-depth research
Based on own business
82
Unit 1: How does the sports & entertainment industry negatively affect a community?
An increase in local business
Contributing to the tax base
Questionable impact on tax revenue
Bringing business to abandoned areas
83
Unit 3: Which of the following is not a disadvantage to newspaper advertising?
Wasted circulation
Poorer colour and print quality
Targets a specific market
Discarded shortly after reading
84
Unit 4: Scaling the house is not based on which of the following
Yield management pricing
How many seats
Time of purchase
Location of seat
85
Unit 4: Which of the following has a positive effect on media relations?
Lack of attendance
Inspiration
Bias
Attention
86
Unit 3: Which of the following is one of the most common uses of email marketing?
Announcements
Unorganized inbox
Junk mail
Spam mail
87
Unit 2: Which of the following is not a component of a production schedule?
Access to event locations
Rehearsal times/breaks
Key contact information
Environmental conditions
88
Unit 2: Which of the following is a procedure for scheduling tournaments?
Decide on tournament participants
Local regulations
The economy
Number of competitors
89
Unit 4: Which of the following is one of the four questions asked before a sales presentation
Customer profile - to whom are you saying it
Inspire and motivate
Communicate information
Make a proposition or idea
90
Unit 4: Which of the following is the purpose of signage?
Floor graphics
Increases brand awareness
Decrease revenue in competitors
Make consumers bored
91
Unit 4: Direct communication to persuade customers to make purchase decisions
Personal advancement
Personal selling
92
Unit 3: Which of the following is a characteristic of demographic market segmentation?
Population density
Occupation
Region
Climate
93
Unit 3: Which of the following is not a disadvantage to magazine advertising?
Expensive
Target market based on demographics/interests
Professional preparation needed - raising the costs
Lengthy preparation times
94
Unit 2: Data can be measured in sports marketing by measuring wins and losses
False
True
95
Unit 2: Which of the following is not a type of information available from external sources?
Technological
Political/governmental
Social
Local
96
Unit 2: Which of the following are other uses of Marketing Information Management (MIM)
Marketing mix
Identify why customers care
Be proactive with your customer base
Promote a product for self-benefit
97
Unit 2: To make a project plan you must identify goals, define the project and monitor progress
False
True
98
Unit 2: Which of the following is not a factor that should be considered in a tournament?
Average length of the competition
Number of competitors
Number of games per day/hour
How many fans want food
99
Unit 3: Which of the following is a disadvantage to using mass marketing?
Lost sales opportunities
None of the above
All of the above
A single message may not reach enough customers
100
Unit 2: Which of the following is not the importance of project planning?
Provides a standard for completion
Helps managers develop goals
Helps coordinate parts of the project
Keeps focus on the end result
101
Unit 1: Which of the following is a factor that contributes/impacts brand equity?
Attendance increase
Variety of products
Authenticity
Organization related
102
Unit 1: Which of the following is not one of the sport/marketing careers?
Sales promotion
Advertising
Ticket sales
Volunteer experiences
103
Unit 1: Which of the following is not part of the five types of business in the Sport industry
Media
Health
Advertisement
Security
104
Unit 4: Penetration pricing is used to avoid new products and to push customers away
True
False
105
Unit 3: Which of the following is not a disadvantage of using marketing segments?
Bad forecasts or information
Substantial
Can't reach them
Wrong market
106
Unit 1: What is event marketing?
Marketing an event for you and your friends
Helping plan a birthday party
Developing a sports or music festival to promote a product
Doing arts and crafts
107
Unit 1: Which of the following is not an example of a customer who purchases products?
Achievement
Entertainment
Athletic
Health
108
Unit 1: Which of the following is not a factor that creates brand loyalty?
Fan bonding
Performance
Increased sales
Entertainment value
109
Unit 4: Which of the following is not a type of media relationship?
Reactive
Interactive
Coactive
Proactive
110
Unit 1: Which of the following is a category of sports products?
Organized participants
Sporting event
Sponsors
Spectators
111
Unit 4: Which of the following are ways that advertising space can be sold?
Convince customers that they will be guaranteed a profit
Provide customers with little information
Guarantee your customers advertising results
Sell advertising space between the content
112
Unit 1: Which of the following is not a trend in the sports industry?
Popcorn Prices
Sport Specific Channels
XGames
Naming Rights
113
Unit 3: Which of the following is a characteristic of geographic market segmentation?
Education
Income
Population density
Social class
114
Unit 4: Which of the following is not a way to capitalize on a celebrity appearance?
Have a production schedule and stick to it
Book the celebrity far in advance
Prepare in advance
Annoy the celebrity with messages
115
Unit 4: Which of the following is a step to writing a press release?
Ignore media feedback
Make it difficult to read
Put important information first
Do everything last minute
116
Unit 3: Advertising media is channels of communication - information travels to consumers
False
True
117
Unit 3: Which of the following is a characteristic of behavioral segmentation?
Brand loyalty
Opinions
What a person does
Usage rate
118
Unit 4: Which of the following is not a purpose of a sales presentation?
To inspire and motivate
Consider how much they know
Make a proposition or idea
Communicate information
119
Unit 3: Which of the following is an example of a direct mail type?
Direct exposure
Letters
Samples
Brochures
120
Unit 2: A tournament is an organized event among a number of competitors within a defined game
True
False

Sport and Entertainment Marketing Quiz Flashcards | StudBud