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Agency & Control
Agency & Control
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Unit 4 Media VCE Agency & Control
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
'when audiences encounter media products that are opposed to their views they reject them' reflects which theory?
The China Syndrome
The bobo effect
The semi-permeable membrane
The Reinforcement theory
2
RECEPTION:
Refers to the way in which an audience engages with a tangible or intangible media product and the way that c
True
False
3
Traditional Media Effects theories posited thatmedia could cause.......
desensitisation (loss of empathy from violence as entertainment)
violence imitation (‘copy-cat’ violence)
fact-fantasy confusion (inability to distinguish between mediated and real
All of the above
4
The Computer Game "We Happy Few" was..
Reviewed for release by Free TV Aust in 2019
Banned from release by the Aus Classification Board in 2018
Classified M15+ in 2017 by the ACMA
Banned by the Hypodermic Theory in 2019
5
A problem with the Globalization of media platforms is
Local news journalism is at risk
Global Media platforms are difficult to regulate under local media laws
All of the above
Cultural identity can be at risk
6
ACMA's maxim is,"
We regulate communications and media
to maximise the economic and social benefits for Australia"
True
False
7
Which theory suggest that the audience exercises control over content?
Influencer Theory
Reverse Agenda Setting Theory
Click Snap Theory
Masking Theory
8
The legal battle around copyright on Youtube involving Prince and 'The Dancing Baby' between 2008 - 2015 is
Youtube versus MaryJane Tourney
Youtube versus Prince
Lenz v Universal Music
Prince versus MaryJane Tourney
9
Rationales for the regulation of Media in Australia include..
Preventing the sharing of ideas, Policing use of incendiary language
Maintaining government control, preventing porn
Preventing opposing political views, ensuring sales
Copycat behaviour, Protecting cultural identity, Preventing Media monopoly
10
The
Australian Classifications Board
regulates and monitors
Distribution of illicit magazines and toys
The reception of youtube content
ratings from G - R18+ that prescribe audience suitability
The publication of banned goods and services
11
In the traditional Media/Audience relationship, who are the stakeholders?
Rupert Murdoch and Charles Merlino
Fox, Sony and Spotify
VicPol and the Department of Trade Relations
Government, Media Institutions & Individuals
12
Rupert Murdoch is the founder of the
"Paraplegic"
relationship theory.
False
True
13
The image here represents which Media Effects Theory?
The Trickle Effect Theory
The Drop Down Theory
The Medusa Theory
The Two-Step Flow Theory
14
The
'Filter Bubble'
theory, was posited by...
Noelle-Neumann, 1974)
Eli Pariser, 2011
Katz & Lazarsfeld, 1955
Horton & Wohl, 1956
15
The most popular social media platform in July 2020 is
We Chat
Facebook
Youtube
Tik Tok
16
The famous breach of personal data of millions of users in 2018 was perpetrated by
Al Jazeera
NewsCorp
Cambridge Analytica
Trump Towers
17
The ACMA regulates the type of content and time of screening on Free to Air TV
True
False
18
"Spreadability
" is the characteristic of some media texts of being suitable for diffusion/distribution amongst users.
True
False
19
ABC
's maxim is,"propagating the revolutionary ideology of the Leader (Scott Morrison) widely throughout the world."
False
True
20
The image here depicts.......
The Media tangle
The Media feedback loop
The reverse setup theory
The circle of news
