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Review of Key marketing concepts Flashcards | StudBud

Explore/Review of Key marketing concepts

Review of Key marketing concepts

5 terms·StudBud Administration·1 play

Review of session 2

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Questions 5

Answers

1
Marketing is about
building shops in shopping malls
making sure that goods and services meet expectations
creating places to sell goods and services
a physical location with stall owners
2
Website scalability means...
faster internet connection
bigger webpages
the worldwide web is at full capacity
additional features and facilities can be added later
3
Targeting allows marketeers to..
make money easily
regain trust in the consumer
select a segment of people based on demographics
not miss the target they are trying to achieve
4
Technology offered by the web lets businesses ....
create new space on their server
modify the marketing mix
relocate to a new office
finish early
5
In the case of a website it becomes the businesses...
shop window
main marketing tool
technological achievement
most expensive asset