Participant-based sports best convey what message?

Sports are vital to a healthy life

Which of the following describe the "social sports addict" type of fan?

fandom is rewarding in shared experiences

Sport is a symbolic community because...

Fans have mostly imagined relationships within the community of sport

Journalists covered women playing sports in the 19th century by:

arguing women were too frail for sports.

What is the best approach toward gender equity in sports media:

invest in high quality production of women's sports

What is a loss leader?

product sold at price below market cost to stimulate other sales

Why do some argue sport is ultimately a "community of consumers"?

Sport produces a steady flow of new products

"Sport" is defined as...

the institutional arrangement of leagues, players & media

Rituals are best understood as:

sets of actions performed to serve a symbolic purpose.

The following is a positive function of myth for sports media:

they build and bind communities

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Sport Media Midterm Review

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Questions 20

Answers

1
Participant-based sports best convey what message?
Sports are a good way to make money
Sports are for young people only.
Sports are mostly individual experiences
Sports are vital to a healthy life
2
Which of the following describe the "social sports addict" type of fan?
fandom is rewarding in shared experiences
must watch in person
follows on multiple screens
Consume primarily through media
3
What % of sports on TV are not watched live?
3%
20%
10%
15%
4
Which of the following describe the "first person supporter" type of fan?
fandom is rewarding in shared experiences
consume primarily through media
follows on multiple screens
must watch in person
5
Sport is a symbolic community because...
Sport media is pervasive
Sports are filled with consumption
Sports teams develop logos and symbols for their brand
Fans have mostly imagined relationships within the community of sport
6
Journalists covered women playing sports in the 19th century by:
arguing women were too frail for sports.
portraying them as heroes.
celebrating their achievements.
reporting the scores.
7
What is the best approach toward gender equity in sports media:
invest in high quality production of women's sports
promote sports as masculine activities
Hire more women in newsrooms
hire more women as sports editors
8
The media don't tell us what to think, but they tell us....
what to do.
what to think about
what to buy.
what matters.
9
Which of the following best represents an aesthetic fan motivation?
Desire for entertainment
Spending time with family
Learning statistics
Epic contexts and settings
10
In a typical Super Bowl, how much of the game on TV is the ball in play?
15 minutes
45 minutes
3 hours
1 hour
11
Which of the following best represents an emotional fan motivation?
Epic contexts
Factual knowledge
Sense of achievement
Betting on sports
12
Fans are usually prepared to analyze the negative functions of sport myths.
False
True
13
Which of the following best represents a behavioral fan motivation?
Being part of a group
Self-esteem
Eustress
The magical element of sports
14
Which of the following has most fundamentally challenged traditional meanings of sport?
the newspapers
the radio
ESPN
the internet
15
What is a loss leader?
angle or perspective from which sports media news is delivered
product sold at price below market cost to stimulate other sales
process by which people see themselves as having things in common
Minnesota sports teams
16
Why do some argue sport is ultimately a "community of consumers"?
Sport produces symbols people find meaningful
Sport produces a steady flow of new products
Fans don't need to live where their teams are to follow them
Sport shapes audiences in ways they don't understand
17
"Sport" is defined as...
games, activities, contests
someone with a good attitude
the institutional arrangement of leagues, players & media
the Big 3 (baseball, basketball, football)
18
Michael Real argues that the Super Bowl:
is the #3 sports spectacle in the U.S.
symbolizes American gender equity
has no mythic function
is a ritualized mass activity
19
Rituals are best understood as:
sport as a community of consumers.
shared stories that guide cultural values.
purely religious in nature.
sets of actions performed to serve a symbolic purpose.
20
The following is a positive function of myth for sports media:
they obscure problems in sports world
they simplify complexities of real life
they build and bind communities
they ignore the economic contexts of athletes' lives

Sport Media Midterm Review Flashcards | StudBud