Marketing Chapter 5 - Social Media

Users click a button on social media & immediately broadcast video

A humorous piece of content that is copied & shared rapidly by users

What are 2 ways technology impacts business?

Promotion of dynamic content, often visual, that others can respond to

How does two-way communication benefit both consumers and businesses?

Salespeople use social media to conduct sales

Includes video, mobile first, ephemeral content, AR, AI, & user-generated content

What are 2 examples of social media trends in marketing?

The planning & management of content on social media platforms

Digital communication, users create online communities to share content

How a company will interact with customers on social media

Combination of social networks to assist the selling goods & services

Utilizes AI to monitor conversations online

Users are experts in utilizing social media tools to max potential

The combination of entertainment with social networking

Computer is able to perform tasks that in the past required humans

Platforms adapted to maximize content on the small screen space

What are ways businesses can make their social media go viral?

Technology that integrates computer generated images on real world

Computer programs that simulate conversations with users on the internet

Consists of posts that last for a short period of time & then disappear

Builds social relationships with people of similar interests

Harnesses digital communication for foundation of marketing