BM0019 Week 5 Rev. Wk 1 & 2

Question 1

Which one is more important to attract new, first-time customers to the brand?

Accepted Answer

Both are important to the customer

Question 2

Marketing myopia is an old concept & is irrelevant in this digitally-dynamic era where change is everywhere & frequent.

Accepted Answer

False

Question 3

When does an exchange of products between 2 parties becomes a transaction?

Accepted Answer

When there is trade of values

Question 4

Marketing is only for corporations doing business, & not for government or not-for-profit organizations.

Accepted Answer

False

Question 5

A market is the set of actual and potential customers of a product or service.

Accepted Answer

True

Question 6

Identify the appropriate forces that are changing the current marketing landscape.

Accepted Answer

Marketers blend the new digital approaches with traditional marketing., Marketers focus on value, practicality & durability in product offerings., Marketers now more responsible on the environmental impact of their action., Mktg is now a major part of the strategies of not-for-profit organisation.

Question 7

Customer satisfaction depends on the product&#x27;s perceived performance relative to a buyer&#x27;s expectations.

Accepted Answer

True

BM0019 Week 5 Rev. Wk 1 & 2

Questions 7

BM0019 Week 5 Rev. Wk 1 & 2

Questions 7