Stukent Ch 2 Quiz

Question 1

What does the acronym SEO stand for?

Accepted Answer

Search Engine Optimization

Question 2

Which of the following represents the percentage of marketing executives who use social media as marketing strategies?

Accepted Answer

Over 90%

Question 3

What is defined as a way for businesses to interact with people (customers) online?

Accepted Answer

Social Media Markeing

Question 4

Most teenage YouTube subscribers trust influencer opinions over traditional celebrities.

Accepted Answer

True

Question 5

What is the first step of the six-step process of a social media marketing plan?

Accepted Answer

create social media marketing objectives and goals

Question 6

The online world today has shifted from a one-to-many to a many-to-many method of interaction

Accepted Answer

True

Question 7

A key performance indicator is something you can measure that helps you evaluate the success of your business.

Accepted Answer

True

Question 8

What was the first true “social media network”?

Accepted Answer

MySpace

Question 9

Content marketing is a form of marketing that involves creating/sharing online material that promotes your brand.

Accepted Answer

False

Question 10

A social media marketing plan needs to be in place before your social media efforts begin.

Accepted Answer

True

Questions 10