Mastering Marketing

Question 1

True or false: Selling generates revenue for businesses.

Accepted Answer

True

Question 2

Which P focuses on customer interaction?

Accepted Answer

Process

Question 3

What are the 4 Ps of marketing?

Accepted Answer

Product, Price, Place

Question 4

True or false: Bright colors attract attention.

Accepted Answer

True

Question 5

True or false: Geographic segmentation targets by location.

Accepted Answer

True

Question 6

What is the Fair Packaging and Labeling Act?

Accepted Answer

Requires clear product info

Question 7

True or false: Barcodes help track inventory.

Accepted Answer

True

Question 8

True or false: SWOT stands for Strengths, Weaknesses, Opportunities, Threats.

Accepted Answer

True

Question 9

What is a target audience?

Accepted Answer

Specific customer group

Question 10

True or false: Market planning is unimportant for success.

Accepted Answer

False

Question 11

True or false: Social media is ineffective for advertising.

Accepted Answer

False

Question 12

Which P is about customer service?

Accepted Answer

People

Question 13

What is market segmentation?

Accepted Answer

Dividing customers into groups

Question 14

What is the purpose of product management?

Accepted Answer

Ensure product meets needs

Question 15

What does psychographic segmentation focus on?

Accepted Answer

Lifestyle and values

Question 16

True or false: Promotions only increase costs.

Accepted Answer

False

Question 17

What does pricing affect in business?

Accepted Answer

Sales and profit

Questions 17